* Never bought into the hype until actually trying it out, but I've become a big time convert to Under Armour. Not only do they stay relatively dry but, most important of all, they don't start to reek on their own even after washing.
SHOES
* Tried Asics and Nike for running but found they both squeezed my feet a little too much. New Balance seems to strike the right chord between fitting just right and adding just enough bounce that I don't feel like I'm about to take off in flight.
SHORTS
* Just buy a generic brand from Wal-Mart because all the name brands are either too long (past the knee), too short (who wears short shorts?), or make that annoying 'swishing' sound when I run.