After the success of their Started A Fire tour in October 2008, the band released a video of themselves playing golf onto MySpace and YouTube. The success of this video influenced the band to release a video every Wednesday, keeping the fans informed on what the band are up to. On the Week 20 (April 1) edition of the videos, a sample of a new song, “Tonight”, was used. On the Week 29 (3 June) edition, the band preview performances from a New York show for fashion label Burberry, including new songs “This Is a Hurricane” and “Live It Up” along with a short clip of the studio version of “This Is a Hurricane” at the end.
On 28 April 2010, at the end of their video “It's Alright — Live in Helmsley”, they played a clip of the final studio version of “Say You Don't Want It”. They have put the same teaser at the end of their latest videos as well.
Established in 1995,
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