"I am writing you because what little know about me you may not know that I have a background in Psychological Operations, (Driscoll wrote, in an email dated Aug. 12, 2014). Part of my training and skill set is to break down large issues and be able to convince large and small groups of people to do what you want. I’ve worked in countries all over the world waging not only physical wars but mental wars, and I’ve helped get a lot of Congressman save their jobs when they did some stupid and not so legal things.
Between NYC & DC the people I know and work with have saved the reputations of a lot of high profile people from DUI’s, sex scandals, DUI that lead to an accident where someone was killed, corruption, drugs, prostitution, etc., (Driscoll’s email continues). “This isn’t the time for just in house PR, this is the time for a good 10-15 different heads with different backgrounds putting together a war strategy. This monster is out of control and you only have a short time to steer this ship back around.
Go on the offensive like your life depends on it. Nothing gets better until you fight back. You must campaign for your life. Leverage all of your assets, it’s time to cash in all of your chips.
If Tony goes to Michigan then the King (Richard Petty) needs to be seen stopping by his trailer by the media, (Driscoll’s email continues). The media needs to be reminded of the 8 year old boy he accidentally killed while drag racing in 1965. The King has been kept alive financially by NASCAR and a lot of the owners. He should be pressured to be the face of this to help everyone out. All he has to do is talk about how devastating this even has been to him and that it haunts him to this day – get emotional and walk off. We need the sympathy factor here for what Tony is going through. If we could get Petty out there before the funeral Thursday that would be best.
… “start drowning the media before the (Ward) funeral” because “a crying mom will be the front page of every paper and TV show if we wait and do nothing.”
"I am writing you because what little know about me you may not know that I have a background in Psychological Operations, (Driscoll wrote, in an email dated Aug. 12, 2014). Part of my training and skill set is to break down large issues and be able to convince large and small groups of people to do what you want. I’ve worked in countries all over the world waging not only physical wars but mental wars, and I’ve helped get a lot of Congressman save their jobs when they did some stupid and not so legal things.
Between NYC & DC the people I know and work with have saved the reputations of a lot of high profile people from DUI’s, sex scandals, DUI that lead to an accident where someone was killed, corruption, drugs, prostitution, etc., (Driscoll’s email continues). “This isn’t the time for just in house PR, this is the time for a good 10-15 different heads with different backgrounds putting together a war strategy. This monster is out of control and you only have a short time to steer this ship back around.
Go on the offensive like your life depends on it. Nothing gets better until you fight back. You must campaign for your life. Leverage all of your assets, it’s time to cash in all of your chips.
If Tony goes to Michigan then the King (Richard Petty) needs to be seen stopping by his trailer by the media, (Driscoll’s email continues). The media needs to be reminded of the 8 year old boy he accidentally killed while drag racing in 1965. The King has been kept alive financially by NASCAR and a lot of the owners. He should be pressured to be the face of this to help everyone out. All he has to do is talk about how devastating this even has been to him and that it haunts him to this day – get emotional and walk off. We need the sympathy factor here for what Tony is going through. If we could get Petty out there before the funeral Thursday that would be best.
… “start drowning the media before the (Ward) funeral” because “a crying mom will be the front page of every paper and TV show if we wait and do nothing.”
Tony is sitting pretty right now. Gene Haas hired Kurt Busch without consulting Tony Stewart in the first place, so Tony can always say he didn't have a say in the matter to begin with.
The sponsor on the car is Haas Automation, so Tony doesn't have to do any damage control with the sponsor.
And lastly, and most importantly, this keeps Smoke out of the spotlight. It wasn't too long ago that he was "the guy that ran over that other guy," and now, we don't even think twice about the incident because Kurt Busch is beating up assassins.
Tony is sitting pretty right now. Gene Haas hired Kurt Busch without consulting Tony Stewart in the first place, so Tony can always say he didn't have a say in the matter to begin with.
The sponsor on the car is Haas Automation, so Tony doesn't have to do any damage control with the sponsor.
And lastly, and most importantly, this keeps Smoke out of the spotlight. It wasn't too long ago that he was "the guy that ran over that other guy," and now, we don't even think twice about the incident because Kurt Busch is beating up assassins.
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