The concept is based on what they call a 'sports derivative' as the sports stock market App known as ASMFree (AllSportsMarket) trades sports teams and pays out the shareholders a dividend payout after each win. The concept is amazing and its starting to take off.
More information on The Worlds First Sports Stock Market can be found here www.asmfree.com
Also, they have just started a referral program that could be quite profitable for those that get the word out and take advantage of it.