More than 50,000 Canadians visited Las Vegas casinos in the three months since a special “At Par” pricing was announced.
Circa Resort & Casino, the D Las Vegas, and Golden Gate Hotel & Casino offered Canadian visitors the chance to ignore the daily exchange rate and both play and stay at casino-resorts without paying the difference between Canadian and American dollars.
Key Takeaways
- Guests effectively receive a 27% discount, using today’s exchange rate.
- Discounts are applied to hotel rooms, bar purchases, and up to $500 of slot machine play.
- Canadian artists will host special events for visitors in the coming months.
Circa owner Derek Stevens owns all three of the participating “At Par” casinos.
The program was born in response to an estimated 24% yearly decline in Canadian visitation to Las Vegas, according to the Las Vegas Convention and Visitors Authority (LVCVA). Since its introduction, Stevens’ properties have received more than 5,100 hotel room bookings and $10 million in gaming spend at slot machines.
“Canadians have always played a meaningful role in downtown Las Vegas, and we’re incredibly appreciative of the loyalty they continue to show our city,” Stevens said in an announcement. “The response to our At Par program has been tremendous and we look forward to creating more exciting moments for our guests from the Great White North.”
One Canadian dollar is only worth $.73, according to the May 8 exchange rate. That means that a $200 hotel room would normally cost CA$274.19.
By paying at par, Canadian guests — who must present a valid Canadian passport or government-issued ID to receive the discount — save 27% off their final bill.
At par pricing applies to the entirety of Canadian visitors’ hotel room charges and their first $500 in slot play on participating machines. It is also valid for select beverage venues, including BarCanada at D Las Vegas, a hockey-centric sports bar, Overhang at Circa, and Bar Prohibition! at Golden Gate.
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Fighting declining tourism
Stevens revealed the new discount for Canadian guests on his X page on Jan. 21.
“O Canada True North Strong and Free,” he wrote. “Always Welcome in Las Vegas…”
O Canada 🇨🇦
— Derek Stevens (@DerekJStevens) January 22, 2026
True North Strong and Free
Always Welcome in Las Vegas…
🇨🇦=🇺🇸 AT PAR
Learn more at https://t.co/2FMCrtGQbP@CircaLasVegas @theDlasvegas @GoldenGateVegas pic.twitter.com/Z0kCHGBStQ
The at par idea came from from Stevens’ childhood.
His family home in Grosse Pointe, Michigan, sat along Lake St. Clair and had a view of the Canadian shore on the other side. Local businesses in his area also offered at par pricing for Canadians in an effort to lure them across the river.
Stevens also has family scattered throughout Canada.
“Canada has always been a part of my story, so I feel a deep connection to our Canadian visitors here in Las Vegas,” he said in his video on X.
Prior to the recent “at par” campaign, Canadians had seemingly fallen out of love with Las Vegas.
The LVCVA reported that 38.5 million people visited Las Vegas in 2025, representing a 7.5% year-over-year decline. That included a precipitous 24% drop for Canadian guests, who the LVCVA claimed were often a reflection of the U.S. economy.
“There’s a lot of Canadians that are missing, and we wanted to reach out and just make it very public that we miss Canadians here in Las Vegas,” Stevens said in a phone interview with Covers. “We wanted to give an incentive … that signifies our thought process that we miss Canada, and we wish that Canada would come back.”
More Canada-focused promotions
Circa, the D, and Golden Gate are offering at par pricing for Canadians through Aug. 31.
On top of receiving sizable discounts, Canadian guests can check out a free show by Canadian DJ Tiga on May 15. Canadian rock band Finger Eleven will also host a meet and greet at BarCanada at the D on June 27. Thirty guests selected via a social media sweepstakes will also be invited to an exclusive meet and greet.
Finger Eleven will also host themed cocktails and Canadian Beer at BarCanada on June 27 before playing a show at the Fremont Street Experience.
