bet365 is now live in nine American states.
The UK-based online sports betting platform is partnering with the Ak-Chin Indian Community to enter the Arizona sports betting market. As part of the partnership, bet365 will also make a $1 million donation in support of local initiatives for the Ak-Chin Indian Community.
Ak-Chin chairman Robert Miguel is excited “to provide our customers a premier experience - no matter whether they visit our sportsbook in-person or online.”
“Just in time for the Big Game, sports fans in the Grand Canyon State can enjoy the bet365 experience featuring market leading offerings like amazing Bet Boosts, the fastest In-Game product, and Same Game Parlays,” said a bet365 spokesperson of the roll out.
Continued growth in U.S. sports betting
bet365 has entered three U.S. jurisdictions in the last four months after it just launched in the Indiana sports betting market last week, and it also launched in Louisiana in November. Its mobile sportsbook had previously been active in Iowa, Colorado, Virginia, New Jersey, Ohio, and Kentucky.
The operator is primed to enter another U.S. market next month as North Carolina sports betting gears up for its launch in March. bet365 and the Charlotte Hornets are teaming up when sports betting in North Carolina goes live, which makes five pro sports franchises in the U.S. to partner with the UK-based operator.
Arizona sports betting landscape
With bet365 joining the mix, the Arizona sports betting market now features 17 online sportsbooks. The only major operator that does not currently have market access in Arizona is Fanatics Sportsbook.
The Arizona Department of Gaming reported that the state saw $713.5 million in wagers in November, a 10% monthly increase and a new record high. The overall Arizona sports betting market is one of the most prolific in the entire U.S. legal sports betting industry, touting $5.88 billion in total handle through November 2023.
