betPARX, the online legal sports betting and casino app, has added Epoxy.ai’s SmartPicks to drive individual player recommendations. While betPARX is the first to debut SmartPicks, AI-driven applications in sports betting are likely to become more prevalent.
Epoxy.ai is a technology company that uses artificial intelligence (AI) and machine learning (ML) to provide personalization tools, helping sports leagues and betting companies achieve smarter customer acquisition, engagement, and retention.
Wide availability
betPARX, an igaming and online sports betting app launched by Parx Casino and Racing, is currently available in Pennsylvania, New Jersey, Maryland, Michigan, and Ohio. It already had an existing relationship with Epoxy.ai, utilizing its Sparks widget since September 2022.
betPARX Senior Vice President iGaming & Sports Matthew Cullen said, “Epoxy.ai has a proven background in utilizing ML and AI to offer standout engagement experiences and we’ve had positive results so far with the use of Sparks in our mobile sportsbook.”
As the landscape for online sports betting sites and casinos gets more competitive, player engagement and retention are paramount. Cullen noted, “As a forward-looking operator, we are harnessing the power of AI and ML, and SmartPicks is a key step towards becoming one of the industry’s pioneers in AI-based betting.”
Epoxy.ai Co-founder and CEO Chris Reynolds said, “We know that bettors desire more simplified and personalized experience that they have become accustomed to in other technologies. AI and ML provide the ability to deliver that transformative experience around betting engagement.”
Tech driving the future
To some extent, legalized sports betting companies need to start down a path forged by savvy tech companies. But it’s not a journey they can necessarily take alone.
"Amazon, Instagram, Spotify, those businesses are built on knowing who you are, and putting the right things in front of you," Epoxy.ai Co-founder Jason Angelides said. "It's an expectation and the sports media and gaming industry, while they recognize the need for that type of experience, they struggle to support that for a variety of reasons. One, because they're extremely thinly spread technologically because they're rolling out across states. Number two, they're not technology companies."
Online sports betting is competitive and providers are fighting for market share. But by extending its partnership with Epoxy.ai, betPARX has the potential to differentiate its customer experience through AI-driven technology.
