Betsson Group has agreed to a four-year partnership with world-renowned soccer club, Inter, which will feature the Betsson Sport infotainment logo on Inter’s jerseys.
Betsson’s logo will be displayed on the front of Inter’s jerseys, displaying two stars, representing Inter’s 20th Scudetto victory. The four-year agreement is the largest shirt sponsorship deal in Inter’s 116-year history.
Both parties share a mutual goal of enhancing the fan experience by connecting with supporters of the club worldwide, utilizing Betsson’s innovative approach.
“This sponsorship is the biggest to date for Betsson,” said CEO of Betsson Operations, Jesper Svensson. “It allows us to connect with passionate football fans in Italy and around the world. Our aim is to be more than just a sponsor - we want to be a partner that brings excitement and value to the club and its supporters.”
Svensson said the deal will reinforce Betsson's strategic growth in key markets and underscore its commitment to positioning the company as a leading global sports brand.
“We are delighted to welcome Betsson into the Nerazzuri family as the official main partner and to have signed this historic agreement that will see the Betsson Sport logo placed on the front of our new kits,” said Alessandro Antonello, CEO of FC Internazionale Milano Corporate. “This new collaboration will help us reach new heights in fan engagement and with our partner’s extensive reach and innovative approach, we are poised to expand our international fanbase and enhance the overall experience for supporters in Italy and worldwide.”
Betsson, a Swedish gaming giant, owns a casino and gaming portfolio that includes Betsafe, NordicBet, and Jackpot247.
Betsson Group is the latest gaming operator to gain sponsorship with a prominent soccer club in Europe. BetMGM UK just reached a new agreement with the EPL's Wolves, becoming the team’s official sports betting partner for the next two seasons.
