Fanatics Starts Sports Betting Rollout in Connecticut as PlaySugarHouse Shuts Down

Connecticut will be the ninth state for Fanatics Sportsbook, which is taking the reins from PlaySugarHouse, the CT Lottery’s previous partner.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Dec 12, 2023 • 12:41 ET • 2 min read
Fanatics
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The newest online sportsbook in the Nutmeg State is now live and taking bets from a limited number of customers. 

Fanatics Betting and Gaming announced on Tuesday that it is “soft” launching retail and online sports betting in Connecticut through its recently announced partnership with the Connecticut Lottery Corp. 

The trial run for mobile wagering means Fanatics Sportsbook — the betting arm of merchandise giant Fanatics — will accept only 2,000 online customers this week ahead of a full launch planned for Monday, Dec. 18. 

Those customers can only wager at certain times, too, at least to begin, starting with 3 p.m. to 11 p.m. of availability on Tuesday, then 12 to 12 on Wednesday and Thursday, and then 24 hours from Friday to Sunday. 

Connecticut will be the ninth state for Fanatics Sportsbook, which is taking the reins from PlaySugarHouse, the CT Lottery’s previous partner and a distant third in market share in the state behind its two other online sports betting sites, DraftKings and FanDuel. 

“We have been impressed with the Fanatics team, their aggressive entry into the U.S. sports betting market, and we are excited to see how they redefine the sports betting customer experience here in Connecticut,” said Greg Smith, CT Lottery president and CEO, in a recent press release. “CLC anticipates notable market share growth as a result of this partnership.”

So long, sugar

PlaySugarHouse stopped taking bets and deposits from Connecticut sports betting customers on Monday. The Rush Street Interactive Inc.-owned bookmaker said it will honor existing futures bets that settle on or before Super Bowl Sunday 2024, including wagers placed on the Big Game itself.

Futures that settle after Feb. 11 will be voided and the stake refunded to customers. PlaySugarHouse users will have until Feb. 19 to log on and withdraw their funds from their mobile accounts; after that, any remaining balances will be sent to customers via check.

Fanatics is also taking over 10 of the CT Lottery’s retail locations from PlaySugarHouse.

“Fanatics Sportsbook will be the official odds provider for all CT Lottery retail sports betting locations and offer legal betting markets for all major sports including professional and college football, basketball, hockey, baseball, alongside tennis, soccer, golf, MMA and boxing,” Monday’s press release noted. “The development and trading of sports betting markets will be done in-house at Fanatics Betting and Gaming and supported by a number of world-class trading suppliers.”

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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