DraftKings to Open Retail Sportsbook at Wisconsin's Lake of the Torches Casino

Pending regulatory approval, DraftKings will begin retail sportsbook operations in Wisconsin at the Lake on Aug. 28.

Mia Doyle - News Editor at Covers.com
Mia Doyle • News Editor
Aug 27, 2024 • 15:37 ET • 4 min read
DraftKings Sportsbook retail operation
Photo By - USA TODAY Sports

DraftKings is finally coming to the Badger State.

The Boston-based gambling company announced this week it had entered a partnership with the Lac du Flambeau Band of Lake Superior Chippewa Indians to bring its retail sportsbook to the Lake of the Torches Resort Casino.

“DraftKings has established a great relationship with the Lac du Flambeau Band of Lake Superior Chippewa Indians, and we can’t wait to bring the DraftKings Sportsbook brand to Wisconsin,” commented Michael Kibort, vice president of retail sportsbooks at DraftKings. “Providing a best-in-class customer experience has always been a top priority for our company and the opportunity to deliver that experience to customers in yet another state is a proud moment for DraftKings.”

The company is set to begin operations on Aug. 28, pending final regulatory approvals. DraftKings will feature six kiosks, an over-the-counter window, and extensive sports viewing amenities, available to bettors aged 21 and older.

“Lake of the Torches is excited to add retail sports betting to our property as a new gaming amenity for our valued guests to enjoy,” said Bill Guelcher, CEO of Lake of the Torches Resort Casino. “Our goal is to implement sports betting operations with a strong brand recognition and extremely high quality product performance, and we’re honored to collaborate with DraftKings as an industry leader.”

The casino resort, owned and operated by the Lac du Flambeau tribe, currently features 800 slot machines, table games, a lakeside hotel, and various dining options.

Wisconsin sports betting

This latest announcement from DraftKings comes after Wisconsin Governor Tony Evers and Native American tribes agreed on several compact amendments earlier this year. As a result, the Lac du Flambeau Band of Lake Superior Chippewa Indians received federal approval for event wagering.

“The Amendment permits the Tribe to engage in event wagering and adds the Tribe’s minimum internal control standards for sports betting, including rules governing events wagering,” said a notice in the Federal Register. “The Amendment also makes technical changes to update and correct various provisions of the compact. The Amendment is approved.”

There are 11 federally recognized tribes in Wisconsin, with six authorized to operate sportsbooks in the state. Currently, Wisconsin sports betting is limited to just one online and retail sportsbook. The Oneida Casino Sportsbook is available for online betting anywhere on Oneida Nation land, including the state’s only legal retail sportsbook at Oneida Casino.

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Mia Doyle - Covers
News Editor

Mia started her journalism career straight out of the University of Leeds in England, where she got her business degree. Her time in Leeds taught her two things: Firstly, the English Premier League has the best soccer in the world. Secondly, when it comes to journalism, you always have to be ahead of the curve and look for the next breaking story and fresh perspective. Being a gambling reporter for Covers, Mia is always on the hunt for the next big story about the industry’s partnerships, innovation, revenues, legislative changes, and any other news that readers will find interesting.

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