Fanatics Prepares for Sports Betting Expansion After PointsBet Approval for U.S. Acquisition

Fanatics, the owner of a massive merchandise business and Fanatics Sportsbook, said in a statement that it was “thrilled” to receive shareholder approval for the deal.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Jun 30, 2023 • 12:54 ET • 2 min read
Fanatics Sportsbook
Photo By - USA TODAY Sports

PointsBet shareholders approved the sale of the company’s U.S. operations to Fanatics, which is preparing to put the pedal to the metal on its legal sports betting business.

Voting results from Friday's "Extraordinary General Meeting" for PointsBet Holdings Ltd. show 98.24% of the Australia-based bookmaker's shareholders voted in favor of selling its U.S. business to Fanatics for $225 million.

“Approval today will facilitate a significant return of capital to PointsBet shareholders while retaining exposure to PointsBet’s leading Australian Business, growing Canadian Business and world class technology assets,” Chairman Brett Paton said during the EGM.

In explaining PointsBet's rationale for the sale of its U.S. assets, Paton said that "despite having some strategic success the costs of competing against the largest companies of their type in the world meant the business would not be cash flow positive in the near term."

'A pivotal moment'

Fanatics, the owner of a massive merchandise business and Fanatics Sportsbook, said in a statement that it was “thrilled” to receive shareholder approval for the deal. The company was also forced to fight off DraftKings for the transaction, as the latter proposed a $195-million offer of its own for PointsBet USA that ultimately fell short. 

The sign-off now frees up Fanatics to seek further approvals from regulators in the U.S. as it aims to grow its nascent business of running online sports betting sites and apps. 

Fanatics will gain access to additional U.S. markets when it takes possession of PointsBet USA, such as a costly license to take bets in New York. It is currently offering mobile wagering in Massachusetts, Ohio, and Tennessee.

“This is a pivotal moment for Fanatics Betting and Gaming that will accelerate our growth in the legal online sports betting, advance deposit wagering and iGaming markets in the United States,” the company said in a statement. “Pending regulatory approvals in the various states in which PointsBet operates, we will have more details to share in the coming weeks on how the acquisition of PointsBet US businesses will bring to life our unique vision for Fanatics Betting and Gaming.” 

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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