FanDuel Reaffirms Missouri Sports Betting Launch Plans in Financial Reports

The nation's largest sportsbook by market share is set to start taking bets in the Show Me State by fall.

Ryan Butler - Senior News Analyst at Covers.com
Ryan Butler • Senior News Analyst
Mar 5, 2025 • 15:59 ET • 4 min read
Nolan Arenado St. Louis Cardinals MLB
Photo By - Imagn Images. St. Louis Cardinals third baseman Nolan Arenado makes a throw to first.

FanDuel will launch its online sportsbook in Missouri by fall 2025, the company reaffirmed in a corporate earnings report released Tuesday.

Flutter Entertainment expects to launch its mobile sportsbook in Missouri within the fourth quarter of the year. With Missouri’s statewide mobile launch required to be by December 1, this will mean FanDuel expects to go live in either October or November. Flutter CEO Peter Jackson also reaffirmed the company would expect to lose as much as $80 million dollars in earnings through free bets, promotions, and other player acquisition costs.

FanDuel leads the nation with 43% of the nation’s gross gaming revenue among legal sportsbooks. It is expected to be among the market leaders in the Show Me State.

Missouri is projected to be the 24th US jurisdiction with a live statewide mobile FanDuel sportsbook. No other state is expected to launch mobile sportsbooks before the end of the calendar year.

Missouri sports betting overview

Lawmakers introduced Missouri sports betting in the legislature after the 2018 Supreme Court decision struck down the federal wagering ban. Each year, efforts fell short.

Then state-Sen. Denny Hoskins led an effort to tie sports betting legalization with authorization for unregulated “gray” video gaming terminals operating in hundreds of Missouri truck stops and other businesses without licenses. Though the legislature showed bipartisan sports betting legalization support, lawmakers could not reach a consensus on the gaming terminals, which function like slot machines.

With legalization efforts stalled in the legislature, FanDuel, DraftKings, and Missouri’s professional sports teams led an effort to approve sports betting via a ballot measure. After narrowly collecting the required signatures to make the ballot and surviving a last-minute legal challenge, voters in 2024 narrowly approved amending the state constitution to permit mobile and retail sportsbooks.

As recently as February, state regulators projected they could enact all meaningful follow-up rules and regulations in a process that would allow books to start taking bets as early as June. That push was upended when Hoskins, who was elected Missouri secretary of state on the 2024 ballot, and his office denied regulators’ request for “emergency” regulation approval.

This pushed the timeline back for regulatory approval until at least late August or September. Though regulators have not laid out a formal timeline, FanDuel’s projection reaffirms a likely launch in the year’s final few months.

Missouri sportsbooks set to launch

FanDuel and DraftKings, which combined to spend more than $30 million backing the approval ballot measure, were all but certain to bring their respective mobile sportsbooks to the state.

BetMGM, the nation’s No. 3 operator by gross gaming revenue, has also announced launch plans in the state. Fanatics, ESPN BET, bet365, Hard Rock, and BetRivers are also among the mobile books that could pursue licensure.

Caesars, which funded a campaign to oppose the ballot measure, could also go live. The ballot measure language made it unclear if each of Missouri’s 13 casinos could apply for a sports betting license or if it was limited to the six individual companies that manage those casinos.

The Missouri attorney general’s office is reviewing the matter, Missouri Gaming Commission Chair Jan Zimmerman told Covers in a February interview.

In the narrow interpretation, there would be 14 potential licenses: six associated with Missouri casino owners, six with the state’s pro sports team, and two “untethered” licensees that don’t have to partner with either group. In the broader view, there could be up to 21 licensees.

Missouri won’t likely fill out its license allotment in either scenario. Only a handful of the 31 states that have approved mobile sports betting have more than a dozen live books, and all of them have larger populations.

All six pro sports teams can also open in-person sportsbooks at their respective home venues. It is unclear if any team except for MLB’s St. Louis Cardinals, who helped lead the sports betting push, will open such a facility.

The bill also permits in-person sportsbooks at all 13 casinos.

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Ryan Butler - Covers
Senior News Analyst

Ryan is a Senior Editor at Covers reporting on gaming industry legislative, regulatory, corporate, and financial news. He has reported on gaming since the Supreme Court struck down the federal sports wagering ban in 2018. His work has been cited by the New York Daily News, Chicago Tribune, Miami Herald, and dozens of other publications. He is a frequent guest on podcasts, radio programs, and television shows across the US. Based in Tampa, Ryan graduated from the University of Florida with a major in Journalism and a minor in Sport Management. The Associated Press Sports Editors Association recognized him for his coverage of the 2019 Colorado sports betting ballot referendum as well as his contributions to a first-anniversary retrospective on the aftermath of the federal wagering ban repeal. Before reporting on gaming, Ryan was a sports and political journalist in Florida and Virginia. He covered Vice Presidential nominee Tim Kaine and the rest of the Virginia Congressional delegation during the 2016 election cycle. He also worked as Sports Editor of the Chiefland (Fla.) Citizen and Digital Editor for the Sarasota (Fla.) Observer.

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