Just like LeBron and his 2010 decision, Hard Rock Bet is taking its talent to South Beach to partner with the Miami Heat. Florida’s lone legal betting option announced via a release Friday it would move forward as the Miami Heat's partner and official sportsbook. In conjunction with the partnership, Hard Rock Bet will provide Heat fans across the state exclusive promotions and offers.
"We're excited to Roll with the HEAT to engage basketball fans in South Beach and beyond, and create unforgettable moments for our players," said Nick Menas, Hard Rock Bet's Managing Director of Corporate Strategy. "From exclusive experiences to unparalleled access, we're bringing our players closer to the action and elevating the way fans connect with the HEAT."
The Heat, who currently sit in the play-in picture amidst a chaotic stalemate with superstar Jimmy Butler, have lots for fans to look forward too off the court, with the deal introducing several new opportunities for Heat supporters, including the Hard Rock Bet Heat Club, an “opt-in club for fans to receive special promotions and engage with their favorite team,” according to the release.
The Heat will also introduce exclusive VIP opportunities for Hard Rock Bet players, both on-site at the Kaseya Center and away from the stadium.
"Hard Rock Bet is the preeminent sportsbook on the market," said Glen Oskin, Vice President of Corporate Partnerships for the Miami HEAT. "This is a perfect union of two well-established Florida brands coming together to deliver fans a new level of fun and excitement through some truly innovative experiences."
Hard Rock enjoying Florida set up
As Florida sports betting's lone legal sportsbook, Hard Rock has experienced tremendous success since reopening in the marketplace in late 2023. Positioning itself as a premier entertainment partner, Hard Rock Bet recently announced an agreement with the popular Florida Sports Bar and Grill chain Duffy’s Sports Grill, became the bar’s official game day partner back in November.
The deal, which came together in the heart of the NFL schedule, similarly presented Duffy’s patrons with exclusive promotions for attending in-person events Hard Rock organized, including bonuses and promotions on Hard Rock’s mobile app.
That deal followed another substantial late 2024 move Hard Rock Bet made to partner with the Jacksonville Jaguars, where they again offered similar promotions for Jags' fans.
