Hard Rock Bet Brings New Profit Boosts Feature to Players Across the U.S.

Profit Boosts allow bettors to apply a percentage increase to odds on a wager of their choosing.

Mia Doyle - News Editor at Covers.com
Mia Doyle • News Editor
Jul 24, 2024 • 15:19 ET • 4 min read
Hard Rock Bet
Photo By - USA TODAY Sports

The online sportsbook betting platform of the Seminole Tribe of Florida, Hard Rock Bet, has announced the release of its new profit boost feature. Available in all the states where Hard Rock Bet is licensed to operate, Profit Boosts allow bettors to apply a percentage increase to odds on any market that meets the terms and conditions of these promos.  

Hard Rock Bet will randomly award these profit boost promos to players, who can find these under the “Rewards” tab on the online sportsbook. The online sportsbook will allow players to earn these perks on the “Promotions” page. Players must have a Hard Rock Bet account to see the latest profit boost offers. 

How to use Hard Rock Bet Profit Boosts 

Players with a Hard Rock Bet profit boost can add it to a bet slip. A button will list all the profit boosts players have available. Once a profit boost is applied, players can change their stake and see the profit of their bet with an increase in odds.  

Four terms and conditions must be considered by players, starting with the percentage increase of the profit boost. Profit boosts will also have time limits that customers must meet to use their promotions, or the sportsbook will remove the perks. Selected markets for odds boosts must also meet the promotion’s minimum odds and maximum wager requirements.  

Where is Hard Rock Bet available? 

Hard Rock Bet is licensed to operate in seven U.S. states: Arizona, Florida, Indiana, New Jersey, Ohio, Tennessee, and Virginia. The online sportsbook is licensed by the state sports betting regulator in all of these states except Florida. 

In Florida, Hard Rock Bet operates legally as the exclusive provider of sports betting in the Sunshine State through gaming compacts signed between the Seminole Tribe and the Florida government. The Florida launch was controversial, with Hard Rock Bet initially going live in November 2021. However, the platform shut down in December 2021 after local pari-mutuel horse racing betting locations filed lawsuits against its monopoly on horse racing betting.  

While the legal battle continued, Hard Rock Bet relaunched in November 2023, with the Florida Supreme Court permitting the sportsbook to continue its operations. While those filing lawsuits tried to get the case heard by the U.S. Supreme Court, the case was dismissed in June.  

Other Hard Rock betting features performing well 

Along with the profit boost feature, Hard Rock Bet has been introducing several other betting features that have performed well. The company delivers micro-betting in partnership with Simplebet, with the latter announcing a 60% increase in NFL betting from 2022 to 2023 across all its partners. Micro-betting allows players to place bets on moment-to-moment action, like the outcome of the next play in an NFL game. 

Another recent addition was Same-Game Parlay Max, which allows players to add multiple same-game parlays into a single parlay. Hard Rock Bet added this feature to its betting platforms in all U.S. states in April. 

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Mia Doyle - Covers
News Editor

Mia started her journalism career straight out of the University of Leeds in England, where she got her business degree. Her time in Leeds taught her two things: Firstly, the English Premier League has the best soccer in the world. Secondly, when it comes to journalism, you always have to be ahead of the curve and look for the next breaking story and fresh perspective. Being a gambling reporter for Covers, Mia is always on the hunt for the next big story about the industry’s partnerships, innovation, revenues, legislative changes, and any other news that readers will find interesting.

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