Kalshi Launches Sports Betting-Like Contracts Ahead of Super Bowl, March Madness

The prediction market suggested earlier in the week that it was preparing to roll out event contracts tied to the outcome of various professional and college sports championships.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Jan 23, 2025 • 10:23 ET • 2 min read
Photo By - Imagn Images.

Kalshi said it was going to do it and now it’s gone ahead and done it. 

The federally regulated prediction market rolled out several event contracts on Thursday – as it said it would on Wednesday in a regulatory filing – that involve the Super Bowl, Stanley Cup, and the winner of the NCAA’s men’s basketball tournament, among other things.

For example, the contracts will allow traders to buy and sell contracts regarding the outcome of this weekend’s NFL conference championships. 

As of around 9:30 a.m. ET on Thursday, a Kalshi user could buy a "yes" contract for the Kansas City Chiefs to win the AFC for 55 cents. If the Chiefs beat the Buffalo Bills on Sunday, the holders of those contracts will get paid out a dollar for each of those contracts, a profit of 45 cents. 

Kalshi users are already dabbling in the new sports event contracts. There was more than $140,000 in trading in Kalshi's March Madness-related market and more than $40,000 in its Stanley Cup-related market as of Thursday morning.

The new event contracts are in addition to sports-related ones Kalshi had previously offered, such as those for the next head coaches of NFL teams.

They are also available in all 50 states (unlike futures at state-regulated online sportsbooks) and are in addition to the variety of other event contracts Kalshi has available, such as those tied to politics, economics, and entertainment. 

Kalshi is still in court fighting for the right to offer de facto wagering on U.S. election odds but the company has so far prevailed, allowing it to facilitate millions of dollars in bets on last November’s presidential contest. The prediction market has rolled out more and more markets since then, and added President Donald Trump’s son as an advisor

The times they are becoming quite different

What’s more, the regulatory environment looks to be changing in a very favorable way for Kalshi and other prediction markets. 

The company’s regulator, the U.S. Commodity Futures Trading Commission, has a new acting chairman, Republican Commissioner Caroline Pham, who announced additional leadership changes on Wednesday. Those departures include that of the CFTC’s general counsel, Rob Schwartz, who recently argued against Kalshi’s election contracts before a panel of federal appeals judges. 

The leadership changes and the more approving view of Trumpworld toward prediction markets suggest companies like Kalshi could be free to launch even more event contracts like the sports-related ones.

Notably, the CFTC said it would review Crypto.com’s sports event contracts in the final days of the Biden administration and under the watch of its former chairman. However, Crypto declined to pause trading in those contracts, and now Kalshi has joined the action as well.

Pages related to this topic

Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

Popular Content

Legal Canadian sports betting

Best Canadian betting sites Ontario sports betting
Covers is verified safe by: Evalon Logo GPWA Logo GDPR Logo GeoTrust Logo Evalon Logo