Seven Online Sports Betting Operators Ready for Kentucky Debut on Day One

Additional bookmakers could join the market in the weeks and months to come, as the state’s wagering law allows for up to 27 mobile operators.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Sep 25, 2023 • 12:08 ET • 2 min read
Isaac Guerendo Louisville Cardinals College Football
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Seven online sports betting sites will be ready on the first day of mobile event wagering in Kentucky.

Thursday is the official start date for the mobile component of Kentucky sports betting, and an update provided last week by Gov. Andy Beshear highlighted who will be there on the starting line.

According to the governor — a vocal supporter of legal sports betting who is in the midst of a re-election campaign — seven operators are launching on September 28 as early as 6 a.m. ET. They are:

The Kentucky Horse Racing Commission has also licensed Circa Sports, but the operator plans to launch in the state later this year. Additional bookmakers could join the market in the weeks and months to come, as the state’s wagering law allows for up to 27 mobile operators. 

Champing at the bit

Kentucky residents can already create accounts with online sportsbooks and deposit money with operators; they just can’t bet using those apps and sites until Thursday. Beshear said last week that more than 60,000 mobile accounts were pre-registered in the state. 

It’s worth noting, however, that some operators will allow sign-ups from residents aged 18 and up, while others will only allow 21 and older, as they do in other states. For instance, bet365 will accept customers who are 18, the minimum legal age for wagering on horse racing in Kentucky, but Caesars will not. 

The mobile launch on Thursday morning in Kentucky will come a few weeks after sports betting officially began at brick-and-mortar racing and gaming facilities. Beshear said last week that more than $4.5 million was wagered in the state over its first few weeks of action, a figure which will likely be quickly surpassed by mobile wagering numbers. 

“This is a strong number that certainly reflects the excitement Kentuckians have for the opening of sports wagering,” Beshear said in a press release. “With college football and the NFL season underway, plus the launch of mobile wagering, we expect that number will grow significantly.”

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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