Louisiana Sports Betting Activity Inches Up in August

Louisiana's retail and online sportsbooks handled approximately $128.2 million in wagers during August, an 8.4% increase compared to July’s action.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Sep 15, 2022 • 16:13 ET • 2 min read
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The return of football — even just a little football — looks like it has given sports betting in Louisiana a shot in the arm. 

Members of the Louisiana Gaming Control Board heard on Thursday that the state’s retail and online sportsbooks handled approximately $128.2 million in wagers during August, an 8.4% increase compared to July’s action.

The August handle was made up of $16.2 million in wagering at 17 retail sportsbooks in Louisiana and $112 million in betting with the state’s seven mobile bookmakers. 

Net proceeds earned by operators last month added up to around $9.5 million, good for a hold of 7.4%. Both figures were lower than July’s heady haul of $20.6 million in revenue from legal sports betting and a win rate of 17.4%. 

Sports-betting taxes paid to the state for August's action were around $1.8 million.

Anxious for some football

However, despite the down month revenue-wise, sportsbook operators in Louisiana are being buoyed by the National Football League’s regular season and the return of full-time college football. 

While there were NFL preseason games and a few college matchups during August, Louisiana has yet to have a full football season with legal sports betting in place. Retail sports wagering began in the Pelican State last fall, while online betting didn’t legally begin until January. 

“We're just anxious to see what football season does for us,” said Ronnie Johns, chairman of the Louisiana Gaming Control Board, during the regulator's meeting on Thursday. 

Johns also noted that Louisiana's sportsbooks have now taken around $1.4 billion in wagers, generating approximately $18.3 million in tax revenue for the state. 

More progress was made at the meeting on the opening of another retail sportsbook in the state as well, as members of the gaming commission approved a bid to relocate the Belle of Baton Rouge riverboat casino to a landside facility. The new location will include a brick-and-mortar sportsbook, which the Belle currently lacks. 

“We look forward to seeing the finished product,” Johns said of the proposed gaming facility. 

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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