New Jersey Sportsbooks Report Record-Breaking September with More Than $1B in Wagers

The big month for New Jersey came as the National Football League's regular season began and as college football ramped up, two key drivers of action for sportsbooks.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Oct 18, 2021 • 14:24 ET • 2 min read
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New Jersey broke new ground for the legal sports betting industry in September, as the Garden State became the first of its ilk to crack $1 billion in monthly action. 

The New Jersey Division of Gaming Enforcement (DGE) on Monday announced numbers for September 2021, including that the state's sports-wagering handle for the month was $1.01 billion, an approximately 52.1-percent increase compared to August.

It was also a 35-percent spike over the $748.6 million in wagers that were placed with sportsbooks in the state in September 2020.

Of that $1.01 billion in betting last month, $918.4 million was placed at New Jersey's online sportsbooks, with the remaining $92.7 million or so wagered at brick-and-mortar facilities. There has now been more than $7 billion in sports betting this year in New Jersey as well, the DGE’s figures show.

Sports wagering-related revenue in New Jersey for September was $82.4 million, which, according to the American Gaming Association, was another national monthly record. It was also an 82.9-percent jump over September of 2020.

As a result, the unofficial hold for the books last month in the state was 8.15 percent, up from the 7.8 win percentage in August.

New Jersey sportsbooks have now generated about $557.8 million in revenue as of the end of September, up 150 percent compared to the much more COVID-19-affected 2020.

As per usual, New Jersey’s leading licensee in terms of sports-wagering revenue for the month was Meadowlands Racing and Entertainment. The racetrack, with sports-betting partners FanDuel, PointsBet, and SuperBook Sports, reported almost $41.3 million in revenue for September. 

The record-breaking month for New Jersey came as the National Football League's regular season began and as college football ramped up, two key action drivers for sportsbooks. Similar booms have been reported by other legal sports betting states for September. 

New Jersey, however, has typically been at the forefront of the expansion of legal sports betting in the United States.

After all, it was a challenge by New Jersey that prompted a May 2018 U.S. Supreme Court decision that now permits any state to allow sportsbooks to open if they so choose. Legal sports betting began in New Jersey shortly after the decision, in June 2018

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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