New York Bill Proposes Stronger Sports Betting-Related Ad Rules

The introduction of the proposed ad rules follows the filing of another piece of legislation in New York that targets "predatory" sportsbook bonuses.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Jan 13, 2023 • 13:03 ET • 2 min read
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Online sports betting sites in the United States are facing a steady drumbeat of tougher regulation and new legislation, including a bill in New York that could ensure operators warn customers about the possible risks they face by gambling. 

Sponsored by Democratic senators Leroy Comrie and Luis Sepúlveda, Senate Bill 1550 would require operators of sports betting sites in New York to be explicit about the potential pitfalls associated with wagering. 

The legislation “requires all advertisements for gambling and sports betting to include warnings about potential harmful and addictive effects of gambling,” a summary of the bill says.

It also “requires the state gaming commission to cooperate with the commissioner of addiction services and supports to ensure that all advertisements for gaming activity state a problem gambling hotline number.”

Follow the leader?

The bill was referred to the Senate's racing, gaming, and wagering committee on Thursday, but how it progresses from there remains to be seen. 

Still, the introduction of the proposed ad rules follows the filing of another piece of legislation in New York that targets "predatory" sportsbook bonuses. More broadly, it comes as regulators and lawmakers in the U.S. are toughening their treatment of the legal sports betting industry in the wake of reporting from the New York Times and others. 

The industry has expanded widely in the wake of the 2018 Supreme Court decision that paved the way for states to legalize event wagering. Recently, though, sportsbook operators have faced the prospect of more fines and stricter tax rules.

New York has quickly become the biggest market for legal sports betting in the U.S. following its launch of mobile wagering in January 2022. The state's nine online sportsbooks handled more than $1.6 billion in bets during December, more than any other U.S. jurisdiction, so any legislative steps taken in New York will likely be noticed in legislatures elsewhere. 

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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