North Carolina Geolocation Data Points to Interest in Mobile Sports Betting

The numbers from GeoComply suggest there is demand in North Carolina for legal online sports betting and comes as lawmakers are expected to take another run at the issue.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Mar 7, 2023 • 13:48 ET • 2 min read
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People in North Carolina are trying to access online sports betting sites in nearby states where they've been legalized.

That’s according to Vancouver-based GeoComply Solutions Inc. The company, which helps operators determine the location of bettors, recently shared data related to North Carolina sports betting with Covers for a period of time that coincided with the National Football League’s 2022-23 season, which was also the busy season for bookmakers. 

GeoComply’s numbers show there were more than 1.75 million attempts from within North Carolina to access legal sports betting apps in other markets from Sept. 8, 2022 (the start of the NFL regular season), to Feb. 12, 2023 (Super Bowl Sunday). Those ultimately blocked transactions stemmed from nearly 166,000 unique player accounts, GeoComply said.

Howdy neighbor

Most of the attempts made by North Carolinians to access legal sportsbooks were aimed at nearby Virginia, as 55.13% of the transactions were trying to access mobile sites in the Old Dominion. 

GeoComply even tracked 116 transactions during Super Bowl weekend in which someone tried to access a Virginia sportsbook from North Carolina, found they were blocked, hopped in the car, crossed state lines, and successfully logged on to the site when they reached Virginia soil. There were 5,422 of those types of transactions during the NFL season, GeoComply added. 

There were also attempts during the NFL season to log into sportsbooks in Pennsylvania, Tennessee, and New Jersey from within North Carolina, the company said.

The numbers from GeoComply suggest there is demand in North Carolina for legal online sports betting. They also come as lawmakers in North Carolina are expected to take another run at bringing online sports betting to the state after a failed attempt in 2022.

While there is legal sports betting in North Carolina at tribal casinos, most event wagering in the U.S. is done via the internet, which would almost certainly be the case if the Tar Heel State legalized mobile sportsbooks as well. 

However, demand for online sports betting in a state does not guarantee it will ever be legal there. GeoComply recently provided similar geolocation data about Georgia, where lawmakers were weighing legal sports betting before a lack of progress killed the effort. 

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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