PlayUp Pulling Sports Betting License Bid in Ohio as Part of Settlement

The situation is another sign that Ohio regulators are not shying away from conflict in connection with legal sports betting.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Apr 19, 2023 • 15:20 ET • 2 min read
Photo By - USA TODAY Sports

PlayUp is withdrawing its bid in Ohio to run online sports betting sites after agreeing to a deal with regulators that follows allegations of illegal gambling activity in the Buckeye State.

The Ohio Casino Control Commission (OCCC) met Wednesday and approved a settlement agreement with PlayUp that includes the bookmaker pulling its application for a mobile wagering license and agreeing not to seek any other gaming-related permit in the state for four years. 

PlayUp’s settlement agreement also includes a $90,000 fine and approximately $30,000 in restitution the company will pay to Ohio players who lost money gambling illegally on its platform.

No hearing needed

The casino control commission told PlayUp in December that it planned to deny the bookmaker’s application for an Ohio sports betting license because it was not eligible or suitable. The reasons for this, the OCCC said, included "accepting illegal wagers" from bettors in the U.S. after April 16, 2015, "specifically any wagers PlayUp accepted through the slots+ product" from anyone in Ohio after that date.  

Another violation the regulator alleged was "conducting, participating in the conduct, or facilitating the conduct of the slots+ product" in Ohio by or through affiliates or those in control of PlayUp. The last allegation was "engaging in false, deceptive, misleading, or otherwise impermissible advertising" by advertising the slots+ product as legal in Ohio. 

Under Ohio law, PlayUp was entitled to a hearing in the matter, which was eventually dropped in favor of the settlement. The commission heard that if it had gone through with the hearing process and denied PlayUp’s application, the Australia-based company would have to wait three years before applying again. 

Wednesday’s decision by the OCCC is another sign that Ohio regulators are not shying away from conflict in connection with legal sports betting. The commission has already handed down several fines for operators, setting an example other states are beginning to follow. 

Ohio already has more than 15 other online sportsbooks taking bets. Those operators have handled more than $1.7 billion in wagering since the start of legal sports betting in the state on January 1.

PlayUp, meanwhile, said that the “pari-mutuel slots+ product” was run in conjunction with a third party under a North Dakota pari-mutuel wagering license held by another company and following advice that the business was operating legally. 

Even so, the operator, which offers online sports betting in New Jersey and Colorado, said it shut down slots+. The company did not immediately respond to a request for comment on Wednesday before this story was published. 

“PlayUp has taken the OCCC request with utmost seriousness,” a spokesperson told Covers in December. “We are committed to full compliance with all Ohio laws and have suspended the product indefinitely.” 

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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