PrizePicks, the largest skill-based daily fantasy sports (DFS) operator and fastest-growing sports company in North America, has announced comedian and actor Drew “Druski” Desbordes as its latest brand ambassador.
Druski’s partnership with PrizePicks includes developing original online content, co-branded specialty merchandise, national advertising campaigns, and engagement for the DFS community. Druski will collaborate with PrizePicks to create social skits, an original short-form series for YouTube, and a co-branded line of exclusive merchandise.
This also includes participation in events for the PrizePicks community, like the PrizePicks World Championship, and social media takeovers during a few NFL Sundays. As part of the deal, Druski’s Inaugural Coulda Fest will be sponsored by PrizePicks, hosted at State Farm Arena on Sept. 7th, which aligns well with PrizePicks’ previously announced branding partnership with the downtown Atlanta, Georgia venue.
“I’m fired up to work with PrizePicks, we’ve done some cool stuff over the years and I’m excited to keep it coming,” Druski commented in a press release. “Coulda Fest is a celebration of Atlanta’s culture that brings us back to the special times in our city’s history with a night of music and comedy. This concept has never been done before, so I’m looking forward to bringing this vision to life, thanks in part, to the support from PrizePicks.”
PrizePicks on a heater
It’s been a busy year for PrizePicks. In April, the DFS operator announced plans to relocate its headquarters to Atlanta, Georgia. As part of the move, the company projects it will add 1,000 new jobs over the next seven years.
Earlier this month, PrizePicks named its new CEO, Mike Ybarra, replacing Adam Wexler, who founded the company back in 2017. Ybarra has a highly decorated resume, spending over two decades in the technology and entertainment industries, including the past five years as president at Blizzard Entertainment, one of the largest international video game companies.
