Sportradar is expanding the range of sports betting markets it provides for tennis, including microbetting. Sportradar already provides microbetting options for a range of sports, including soccer and table tennis.
The company is collaborating with Tennis Data Innovations (TDI) to provide these markets for specifically ATP tennis matches. Its coverage won’t extend to other tennis competitions yet. Using data from TDI and AI technology, Sportradar will process hundreds of thousands of data points in each match. For bettors, this means eight new microbetting markets and an estimated 1,500 new betting opportunities in every event.
“The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis,” said Karl Danzer, SVP of odds services at Sportradar.
What is micro betting on tennis?
Microbetting is a type of wagering on live events that allows operators to provide outcomes on short-term possibilities. Microbetting is popular in sports like tennis, where there are regular breaks in play, during which bettors can assess the next portion of action and place specific bets.
The eight betting markets that Sportradar will introduce include:
- Total shots in a point
- All point outcomes (player 1 winner, player 1 error, player 2 winner, player 2 error)
- Last stroke type (for example, serve, return, forehand, backhand, or volley)
- Who will serve the next ace
- The next breakpoint
- Will the next serve be an ace, rally, or double fault
Sportradar outlined its plans to expand its microbetting options, covering baseball, basketball, ice hockey, and football by the first half of 2025. These new goals are part of Sportradar’s latest strategy to drive long-term growth, released in January.
The strategy is paying off, as Sportradar announced 28% growth year-on-year in Q1 of 2024. These numbers also revealed that its betting business accounts covered 82% of the company’s revenue.
Sportradar is partnered with some of the biggest global sportsbooks, including major players in the U.S. like DraftKings and FanDuel. Both sportsbooks are expected to benefit from this new tennis micro betting technology, with DraftKings already showing an interest in microbetting through its recent acquisition of Simplebet. Simplebet provides microbetting on a wide range of sports.
Sportradar was formed in 2001 and is a global sports technology company that provides new betting systems, news media, and other solutions for online sportsbooks. Some previous technological advancements include integrating AI to provide players with more personalized content.
Sportradar is an official partner of many sports competitions in the U.S., including the NHL, NBA, MLB, and NASCAR. The company also partners with global competitions such as the ATP, Bundesliga, and events run by UEFA (like the Champions League) and FIFA (like the World Cup. Using its technology, Sportradar covers almost a million events annually.
