Stake’s strategic expansion into more regulated markets around the world took another major step forward this week with the company receiving a casino and sportsbook license in Peru.
Stake acquired BetFair Columbia in late 2023, so the Peruvian market will be its second regulated market in Latin America.
EasyGo - Stake’s parent company - tapped Jennyfer Escobar as the country manager for Peru to work with a team of senior women to lead growth in LatAm.
“I am thrilled to join team Easygo and guide Stake’s efforts in Peru,” Escobar said on LinkedIn. “The Peruvian market has significant growth potential and we look forward to engaging and collaborating with the region.”
Stake will launch its online casino and sports betting platform in Peru under stake.pe.
“We are delighted to bring Stake to Peru, a country that has a lot of potential for digital growth, which has been evident in recent years,” said Diana Otalora, Stake’s general manager of Latin America. “This shows our ambition to provide world-class entertainment to Peruvian customers and expand our reach in LatAm.”
Making moves
After entering the Latin American market following its acquisition of BetFair Colombia last year, Stake also established its presence in Italy by acquiring Baldo Line and its Idealbet.it brand earlier in August.
The Australian founders behind EasyGo and Stake upped their stake in PointsBet earlier this summer.
In July, Kris Abbott was appointed to oversee Stake in Canada as the company preps to expand within the Ontario iGaming and sports betting market.
“A big part of my work right now is to ensure that we have everything that helps to meet all the standards of what the [Alcohol and Gaming Commission of Ontario] will want,” Abbott said at the time of his hire.
Stake is one of the biggest names in online gambling, and reported in February that it processed 45 billion sports bets in just three years.
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