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Sam Farley

Sam Farley - Betting Analyst at Covers.com

Sam Farley

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Betting Analyst Years of Experience Icon9+ years experience
Betting Analyst
Years of Experience Icon9+ years experience Covers Email Icon Twitter Icon

Sam is based in the United Kingdom, where he grew up living and breathing soccer, before discovering - and playing - a different kind of football at the University of Bristol. He’s worked in the media covering soccer and the NFL for the better part of a decade, and has been a regular on the Matchbook NFL Podcast. His work has also appeared in a wide range of publications including The Telegraph, The Independent, VICE, and MSN.

The search for great betting value is a daily one, and Sam always hunts out big prices with a particular focus on player props. Sam’s best advice for bettors is to track their bets on a spreadsheet, that way you can keep an eye on your P&L but also the types of bets and sports that you are most successful in. He also recommends using a variety of different sportsbooks, with bet365, Betfair and Paddy Power amongst his favorites.

Favorites
Team: Plymouth Argyle
Sport to bet on: NFL
Sports movie: Happy Gilmore
Sports snack: Buffalo wings
Covers feature: Line movement tracker
I saw an article on Alex Smith’s recovery and his ambition to play again, so I bet on Alex Smith to win Comeback Player of the Year. In my mind I was certain he’d win it even if he just made the field once for a kneel down at the end of a game. In the end he played a few games and performed well. It was super cool to win the bet (I had tickets from 33/1 to 16/1) and also to watch him make an amazing comeback.
Best Betting Memory Icon Best Betting Memory
I feel like I haven’t had any truly gut-wrenching bad beats. I’m normally most annoyed with my losing bets when I’ve just followed my heart and not done any research. Generally when the reasoning behind my bets is solid (because I’ve used tools like those on Covers), even if they lose, I don’t get too salty.
Best Betting Memory Icon Worst Beat

Germany vs Italy Predictions, Picks & Odds for Sunday's UEFA Nations League Match

Mar 21, 2025 • 8:01 AM ET

Germany is unbeaten since falling to Spain in Euro 2024, and our expert UEFA Nations League predictions expect more of the same on Sunday against Italy.

Italy vs Germany Predictions, Picks & Odds for Thursday’s UEFA Nations League Match

Mar 18, 2025 • 2:59 PM ET

With this just being the first of two legs, our Italy vs. Germany predictions expect a conservative approach from both sides.

Liverpool vs Newcastle Predictions, Picks & Odds for Sunday’s EFL Cup Final

Mar 14, 2025 • 1:44 PM ET

Despite suffering a tough Champions League exit midweek, Sam Farley believes Liverpool will bounce-back in a big way and capture the team's first piece of silverware this season.

Bournemouth vs Brentford Predictions, Picks & Odds for Saturday’s Premier League Match

Mar 13, 2025 • 2:26 PM ET

Justin Kluivert and Bournemouth are in the midst of a mini-slump but have a good chance to get back in the win column vs. Brentford on Saturday, as our soccer betting picks explain.

Atletico Madrid vs Real Madrid Predictions, Picks & Odds for Today's Champions League Match

Mar 12, 2025 • 8:01 AM ET

Madrid Derby's are always hotly contested and with a spot in the Champions League quarterfinals on the line, the temperature is increased. Which is why Sam Farley is turning to the 'Cards' market for his best bet.

Liverpool vs PSG Predictions, Picks & Odds for Today's Champions League Match

Mar 11, 2025 • 8:20 AM ET

PSG was unlucky to lose Leg 1 of their Round of 16 matchup with Liverpool, but our soccer betting picks see the French side overpowering the Reds and qualifying for the Round of 8 this Tuesday.

West Ham vs Newcastle Predictions, Picks & Odds for Monday’s Premier League Match

Mar 8, 2025 • 12:43 PM ET

Our EPL expert Sam Farley shares several reasons why he's backing a low-scoring game on Monday.

Wolves vs Everton Predictions, Picks & Odds for Saturday’s Premier League Match

Mar 7, 2025 • 10:00 AM ET

After some early season struggle, the Everton turnaround under David Moyes has been impressive, to say the least. Unbeaten over their last seven Premier League fixtures, Sam Farley believes that form will help them collect another three points on Saturday.

PSG vs Liverpool Predictions, Picks & Odds for Today's Champions League Match

Mar 5, 2025 • 7:58 AM ET

With the second leg taking place in Liverpool's fortress, PSG will apply a ton of pressure to gain any advantage. This can result in an uptick in goals fon both ends. Ultimately, Liverpool at plus money is too good to pass up.

Real Madrid vs Atletico Madrid Predictions, Picks & Odds for Today's Champions League Match

Mar 4, 2025 • 8:37 AM ET

Real Madrid historically own the edge in this rivalry, but Atletico have been hanging tough in recent meetings, and with so much on the line, a draw is the right call in what may be a tentatively played match.

Man City vs Plymouth Predictions, Picks & Odds for Saturday’s FA Cup Match

Feb 28, 2025 • 8:00 AM ET

Man City is a massive favorite in this FA Cup tilt with Plymouth, but that doesn't mean the Argyle will roll over. They've shown plenty of defensive prowess so far in this tournament, and our soccer betting picks expect that trend to continue early.

Liverpool vs Newcastle Predictions, Picks & Odds for Today's Premier League Match

Feb 26, 2025 • 8:10 AM ET

There's no better team at scoring first-half goals than Liverpool so Sam Farley believes they'll come out firing early and take a lead into halftime.

Chelsea vs Southampton Predictions, Picks & Odds for Today's Premier League Match

Feb 25, 2025 • 8:18 AM ET

Cole Palmer finds himself in a slump, but Southampton offers a great opportunity to break out of it.

Man City vs Liverpool Predictions, Picks & Odds for Sunday’s Premier League Match

Feb 21, 2025 • 8:55 AM ET

Our expert EPL predictions anticipate a low-scoring battle when Liverpool visits Man City on Sunday.

Leicester City vs Brentford Predictions, Picks & Odds for Friday’s Premier League Match

Feb 19, 2025 • 2:08 PM ET

With Leicester City desperately needing points, you can be sure they'll play hard, and for one player that often means crossing the line. Find out why Sam Farley likes Boubakary Soumare to get booked at a nice plus-money price.

Real Madrid vs Man City Predictions, Picks & Odds for Today's Champions League Match

Feb 17, 2025 • 10:58 AM ET

Vini Jr. did just about everything but score in Leg 1 against City, but he'll pot one this time around.

Crystal Palace vs Everton Predictions, Picks & Odds for Saturday’s Premier League Match

Feb 14, 2025 • 9:00 AM ET

Both Crystal Palace and Everton have been in fine form recently, and that will translate to a defensive clash as Selhurst Park.

Brighton vs Chelsea Predictions, Picks & Odds for Friday’s Premier League Match

Feb 12, 2025 • 1:54 PM ET

Brighton knocked Chelsea out of the FA Cup just six days ago, but Sam Farley believes Chelsea can exact some revenge in their quest to finish inside the Top 4.

Man City vs Real Madrid Predictions, Picks & Odds for Tuesday’s Champions League Match

Feb 10, 2025 • 11:46 AM ET

When you have as much firepower as Real Madrid, two goals in a game become very obtainable.

Super Bowl Expert Picks: Dallas Goedert Prop Bets & Predictions for Chiefs vs Eagles

Feb 8, 2025 • 1:25 PM ET

With all eyes on Saquon Barkley and Jalen Hurts, the Eagles will benefit from someone else stepping up in a big way and Sam Farley believes that guy can be Dallas Goedert.

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