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Sam Farley

Sam Farley - Betting Analyst at Covers.com

Sam Farley

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Betting Analyst Years of Experience Icon9+ years experience
Betting Analyst
Years of Experience Icon9+ years experience Covers Email Icon Twitter Icon

Sam is based in the United Kingdom, where he grew up living and breathing soccer, before discovering - and playing - a different kind of football at the University of Bristol. He’s worked in the media covering soccer and the NFL for the better part of a decade, and has been a regular on the Matchbook NFL Podcast. His work has also appeared in a wide range of publications including The Telegraph, The Independent, VICE, and MSN.

The search for great betting value is a daily one, and Sam always hunts out big prices with a particular focus on player props. Sam’s best advice for bettors is to track their bets on a spreadsheet, that way you can keep an eye on your P&L but also the types of bets and sports that you are most successful in. He also recommends using a variety of different sportsbooks, with bet365, Betfair and Paddy Power amongst his favorites.

Favorites
Team: Plymouth Argyle
Sport to bet on: NFL
Sports movie: Happy Gilmore
Sports snack: Buffalo wings
Covers feature: Line movement tracker
I saw an article on Alex Smith’s recovery and his ambition to play again, so I bet on Alex Smith to win Comeback Player of the Year. In my mind I was certain he’d win it even if he just made the field once for a kneel down at the end of a game. In the end he played a few games and performed well. It was super cool to win the bet (I had tickets from 33/1 to 16/1) and also to watch him make an amazing comeback.
Best Betting Memory Icon Best Betting Memory
I feel like I haven’t had any truly gut-wrenching bad beats. I’m normally most annoyed with my losing bets when I’ve just followed my heart and not done any research. Generally when the reasoning behind my bets is solid (because I’ve used tools like those on Covers), even if they lose, I don’t get too salty.
Best Betting Memory Icon Worst Beat

Man City vs Liverpool Predictions, Picks & Odds for Sunday’s Premier League Match

Feb 21, 2025 • 8:55 AM ET

Our expert EPL predictions anticipate a low-scoring battle when Liverpool visits Man City on Saturday.

Leicester City vs Brentford Predictions, Picks & Odds for Friday’s Premier League Match

Feb 19, 2025 • 2:08 PM ET

With Leicester City desperately needing points, you can be sure they'll play hard, and for one player that often means crossing the line. Find out why Sam Farley likes Boubakary Soumare to get booked at a nice plus-money price.

Real Madrid vs Man City Predictions, Picks & Odds for Today's Champions League Match

Feb 17, 2025 • 10:58 AM ET

Vini Jr. did just about everything but score in Leg 1 against City, but he'll pot one this time around.

Crystal Palace vs Everton Predictions, Picks & Odds for Saturday’s Premier League Match

Feb 14, 2025 • 9:00 AM ET

Both Crystal Palace and Everton have been in fine form recently, and that will translate to a defensive clash as Selhurst Park.

Brighton vs Chelsea Predictions, Picks & Odds for Friday’s Premier League Match

Feb 12, 2025 • 1:54 PM ET

Brighton knocked Chelsea out of the FA Cup just six days ago, but Sam Farley believes Chelsea can exact some revenge in their quest to finish inside the Top 4.

Man City vs Real Madrid Predictions, Picks & Odds for Tuesday’s Champions League Match

Feb 10, 2025 • 11:46 AM ET

When you have as much firepower as Real Madrid, two goals in a game become very obtainable.

Super Bowl Expert Picks: Dallas Goedert Prop Bets & Predictions for Chiefs vs Eagles

Feb 8, 2025 • 1:25 PM ET

With all eyes on Saquon Barkley and Jalen Hurts, the Eagles will benefit from someone else stepping up in a big way and Sam Farley believes that guy can be Dallas Goedert.

Super Bowl Best Bets: Our Quick Hit Picks for the Coin Toss, 1st Quarter & Opening Drive

Feb 8, 2025 • 8:54 AM ET

If you don't want to wait three-plus hours to cash your Super Bowl bets, Sam Farley has you covered with three quick-hit picks that will have your account growing before both teams settle into the game.

NFL First Touchdown Scorer Picks & Odds for Super Bowl 59 Featuring Chiefs vs. Eagles

Feb 5, 2025 • 5:00 PM ET

Kareem Hunt has been spectacular for Kansas City this season, and he's a great choice to open the scoring in Super Bowl 59.

Liverpool vs Tottenham Predictions, Picks & Odds for Thursday’s EFL Cup Match

Feb 4, 2025 • 6:44 PM ET

With a spot in the EFL Cup Final up for grabs, Sam Farley believes the cream will rise to the top, and that means Liverpool will pick up a win and book their ticket to Wembley.

Newcastle vs Arsenal Predictions, Picks & Odds for Today's EFL Cup Match

Feb 3, 2025 • 7:02 PM ET

Needing to win by a wide margin to overturn a 2-0 hole, Sam Farley believes the plus-money price for an Arsenal win is too good to pass up. Find out why below.

Super Bowl Odds: Goedert Becoming Popular Prop Bet for Chiefs vs Eagles

Feb 1, 2025 • 2:49 PM ET

Sam Farley has you covered for the latest Super Bowl odds, breaking down how Eagles tight end Dallas Goedert has gained steam in the player props market.

Chelsea vs West Ham Predictions, Picks & Odds for Monday’s Premier League Match

Feb 1, 2025 • 2:22 PM ET

Our EPL expert expects a big Monday from West Ham's Mohammed Kudus when they take on the Gunners of Arsenal.

Wolves vs Aston Villa Predictions, Picks & Odds for Today’s Premier League Match

Jan 30, 2025 • 11:26 AM ET

Goals have come from all directions in Wolves' EPL matches, and we expect more of the same with Aston Villa in town on Saturday.

Jayden Daniels Picks, Predictions & Best Bets — Commanders vs Eagles

Jan 26, 2025 • 12:36 PM ET

Jayden Daniels has had a big year for the Commanders, and our expert NFL predictions expect the rookie signal-caller to continue his stellar play in Philadelphia.

NFL First Touchdown Scorer Picks & Odds for the Conference Championships

Jan 26, 2025 • 10:12 AM ET

Xavier Worthy's versatility makes him an excellent pick to strike first in the AFC title game.

PSG vs Man City Predictions & Picks for Wednesday’s Champions League Match

Jan 21, 2025 • 1:00 PM ET

Two teams in desperate need of a win hook up on Wednesday at the Parc des Princes as PSG hosts Man City. With City starting to round into scoring form, Sam Farley looks to Phil Foden to lead the attack at a juicy price.

Liverpool vs Lille Predictions & Picks for Today's Champions League Match

Jan 21, 2025 • 8:03 AM ET

Lille is being overlooked in a major way vs. Liverpool, and that has our soccer betting picks leaning hard on the double result for Jonathan David's side.

Josh Allen Picks, Predictions, and Best Bets for Ravens vs Bills

Jan 19, 2025 • 9:21 AM ET

While the rushing prop number for Bills quarterback Josh Allen seems high, our expert NFL predictions expect Allen to rely on his feet against the Ravens.

NFL First Touchdown Props Divisional Round: Kelce Opens the Scoring at Arrowhead

Jan 17, 2025 • 12:48 PM ET

Although Travis Kelce may be past his prime, the future Hall-of-Famer turned back the clock during last year's Super Bowl run, and we expect a fast start from the tight end on Saturday.

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