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Sam Farley

Sam Farley - Betting Analyst at Covers.com

Sam Farley

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Betting Analyst Years of Experience Icon9+ years experience
Betting Analyst
Years of Experience Icon9+ years experience Covers Email Icon Twitter Icon

Sam is based in the United Kingdom, where he grew up living and breathing soccer, before discovering - and playing - a different kind of football at the University of Bristol. He’s worked in the media covering soccer and the NFL for the better part of a decade, and has been a regular on the Matchbook NFL Podcast. His work has also appeared in a wide range of publications including The Telegraph, The Independent, VICE, and MSN.

The search for great betting value is a daily one, and Sam always hunts out big prices with a particular focus on player props. Sam’s best advice for bettors is to track their bets on a spreadsheet, that way you can keep an eye on your P&L but also the types of bets and sports that you are most successful in. He also recommends using a variety of different sportsbooks, with bet365, Betfair and Paddy Power amongst his favorites.

Favorites
Team: Plymouth Argyle
Sport to bet on: NFL
Sports movie: Happy Gilmore
Sports snack: Buffalo wings
Covers feature: Line movement tracker
I saw an article on Alex Smith’s recovery and his ambition to play again, so I bet on Alex Smith to win Comeback Player of the Year. In my mind I was certain he’d win it even if he just made the field once for a kneel down at the end of a game. In the end he played a few games and performed well. It was super cool to win the bet (I had tickets from 33/1 to 16/1) and also to watch him make an amazing comeback.
Best Betting Memory Icon Best Betting Memory
I feel like I haven’t had any truly gut-wrenching bad beats. I’m normally most annoyed with my losing bets when I’ve just followed my heart and not done any research. Generally when the reasoning behind my bets is solid (because I’ve used tools like those on Covers), even if they lose, I don’t get too salty.
Best Betting Memory Icon Worst Beat

Liverpool vs Lille Predictions & Picks for Tuesday’s Champions League Match

Jan 19, 2025 • 10:45 AM ET

Lille is being overlooked in a major way vs. Liverpool, and that has our soccer betting picks leaning hard on the double result for Jonathan David's side.

Josh Allen Picks, Predictions, and Best Bets for Ravens vs Bills

Jan 19, 2025 • 9:21 AM ET

While the rushing prop number for Bills quarterback Josh Allen seems high, our expert NFL predictions expect Allen to rely on his feet against the Ravens.

NFL First Touchdown Props Divisional Round: Kelce Opens the Scoring at Arrowhead

Jan 17, 2025 • 12:48 PM ET

Although Travis Kelce may be past his prime, the future Hall-of-Famer turned back the clock during last year's Super Bowl run, and we expect a fast start from the tight end on Saturday.

Ipswich vs Man City Predictions & Picks for Sunday’s EPL Matchup

Jan 17, 2025 • 9:50 AM ET

Ipswich could be headed for relegation, but they won't go down without a fight. This Man City side is not as sharp as it's been in years past, so don't expect many goals in this one, per our soccer betting picks.

Arsenal vs Tottenham Predictions & Picks for Today's EPL Matchup

Jan 14, 2025 • 11:00 AM ET

The North London Derby hits on Wednesday, and we're targeting Arsenal to score between one and two goals vs Tottenham. The Gunners are the superior team but are also dealing with enough injuries that scoring more than two will be a tall order.

Justin Jefferson Picks, Predictions & Best Bets for Vikings vs Rams Wild Card Game

Jan 13, 2025 • 6:14 PM ET

Justin Jefferson hauled in eight catches for 115 yards against the Rams in Week 8, and our NFL picks expect more of the same from the star wideout on Monday night.

NFL Props: Commanders vs Buccaneers Anytime Touchdown Picks for the Wild Card Weekend

Jan 12, 2025 • 9:31 AM ET

Our expert NFL predictions expect each quarterback to look for their favorite tight end in Sunday's NFC Wild Card matchup.

NFL Props: Packers vs Eagles Anytime Touchdown Picks for the Wild Card Weekend

Jan 12, 2025 • 9:27 AM ET

With short odds on the likely suspects, our expert NFL predictions have found value in an extremely tight anytime touchdown scorer market!

C.J. Stroud Picks, Predictions & Best Bets for Chargers vs Texans

Jan 11, 2025 • 12:40 PM ET

C.J. Stroud has experienced a sophomore slump for the ages, and the Texans quarterback now faces a tough playoff challenge against a well-coached Chargers defense.

NFL First Touchdown Props for Wild Card Weekend: It All Adds up for Addison

Jan 10, 2025 • 1:35 PM ET

Sam Farley's NFL betting picks are backing two wide-outs to break the plane first on Wild Card Weekend, including Jordan Addison of the Minnesota Vikings on Monday night.

Tottenham vs Liverpool Predictions & Picks for Today's EFL Cup Match

Jan 7, 2025 • 12:00 PM ET

The two highest-scoring teams in the Premier League face off on Wednesday in the first leg of their EFL Cup tie. Given the last meeting — a 6-3 Liverpool win — Sam Farley believes we are in store for more of the same.

Arsenal vs Newcastle Predictions & Picks for Today's EFL Cup Match

Jan 7, 2025 • 8:36 AM ET

With both teams looking ahead to the second leg and looking to keep things in reach, our EFL Cup semifinal picks are targeting the Under.

Sam Darnold Picks, Predictions, and Best Bets for Sunday Night Football

Jan 5, 2025 • 9:01 AM ET

Arguably the biggest surprise of the 2024-25 season has been the emergence of Sam Darnold, and we expect the former top prospect to play a big part in Week 18's primetime finale.

NFL First Touchdown Props Week 18: Adams to Carry Rodgers Out In Style

Jan 4, 2025 • 6:40 PM ET

Aaron Rodgers nears the end of his time with the New York Jets, and likely the NFL, with Davante Adams as his right-hand man to help him end this final chapter on a high note.

Lamar Jackson Picks, Predictions, and Best Bets for NFL Week 18

Jan 4, 2025 • 2:04 PM ET

Lamar Jackson wants to avoid injury before the playoffs, so he'll use his arm early and often to avoid high-danger situations.

Brentford vs Arsenal Predictions & Picks for Wednesday's EPL Matchup

Dec 31, 2024 • 12:30 PM ET

Brentford is bumbling along in midpack while Arsenal is aiming for three points as they chase another championship. While the Gunners' moneyline price is steep, their ability to control things on defense makes the Under appealing.

Early Bengals vs Steelers Predictions, Picks, and Odds for Week 18

Dec 30, 2024 • 1:25 PM ET

Sam Farley's early Bengals vs. Steelers predictions see Joe Burrow leading Cincinnati to a critical win. Find out why in our NFL picks for January 4.

Early Browns vs Ravens Predictions, Picks, and Odds for Week 18

Dec 30, 2024 • 12:38 PM ET

Week 18 kicks off with the biggest spread on the board as the Browns battle the Ravens. Our early NFL betting picks believe Cleveland is catching just enough points to make them an enticing underdog in what should be a low-scoring tilt.

Jared Goff Picks, Predictions, and Best Bets for Monday Night Football

Dec 30, 2024 • 6:57 AM ET

Sam Farley expects Jared Goff to air the ball out against the 49ers in this prime-time tilt.

Titans vs Jaguars Predictions, Picks, and Best Bets for NFL Week 17

Dec 28, 2024 • 7:09 PM ET

Farley's best bet: Both teams would be better off losing this contest for draft purposes, but the Jaguars are in a better position to come away with the win.

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