Nearly $1.4 billion will be wagered legally on Super Bowl LIX in the U.S., a gaming trade industry group estimates.
On Tuesday, the American Gaming Association projected a $1.39 billion handle that's up 11.2% from research firm Eilers & Krejcik Gaming’s $1.25 billion 2024 estimate.
The AGA’s projection only includes legal sports betting jurisdictions. Last year, the AGA took offshore sportsbooks and other illegal forms of wagering into account to predict that $23 billion would be bet on the Big Game.
“No single event unites sports fans like the Super Bowl, and that excitement extends to sports betting, with this year’s record legal handle reflecting its widespread appeal,” Bill Miller, AGA president and CEO, said. “This figure underscores the positive impact of the legal market – from protecting consumers to generating tax revenue that benefits communities across the country – while enhancing the game experience for all.”
The Chiefs and Eagles meet in New Orleans on Sunday in a rematch from two years ago.
The Chiefs were the most-bet NFL team in 2024 at DraftKings, and bring the Taylor Swift effect to the Super Bowl, leading some analysts to believe an even higher handle is possible.
Eilers & Krejcik predict a 20% increase from their 2024 betting projections while investment bank JMP Securities recently released a projection of wagering on Super Bowl odds closer to $2 billion.
Investment bank Citizens JMP is forecasting $1.75 billion in legal sports betting on the Super Bowl this year, or 13% of the handle for February. pic.twitter.com/PDdyeIu9Kg
— Geoff Zochodne (@GeoffZochodne) January 29, 2025
Covers also projects Super Bowl wagering will near $2 billion.
Big day
The AGA said it used historical revenue data to reach its estimate for the single biggest sports betting day on the calendar. Last year, the industry trade group estimated 68 million Americans would wager on the Big Game.
FanDuel accepted $307 million in Super Bowl bets in 2024, the most ever for the event.
According to technology company GeoComply, more than 1.7 million new accounts were created last year in the two weeks leading up to the Super Bowl, and geochecks increased 22.3% year-over-year during that 2024 weekend.
Rising action
North Carolina is the only U.S. state currently offering sports betting that didn’t during the previous Super Bowl. The Tar Heel State generated a $5.4-billion handle and $583.6 million in revenue in less than 10 months of online sports betting in 2024.
Nearly every state that’s reported December 2024 revenue saw a year-over-year increase in wagering action. The yearly handle in New York, the largest sports betting market in the U.S., was up 14% from 2023 and 40% from 2022.
Projections could be even higher if Missouri already had legal sports betting. The home state of the Chiefs became the 39th state to legalize sports betting, but wagering won’t launch until later this year.
