Brad Senkiw
Brad Senkiw
15+ years experience 15+ years experience
Brad has been covering sports betting and iGaming industry news for Covers since 2023. He writes about a wide range of topics, including sportsbook insights, proposed legislation, regulator decision-making, state revenue reports, and online sports betting launches. Brad reported heavily on North Carolina’s legal push for and creation of online sportsbooks, appearing on numerous Tar Heel State radio and TV news shows for his insights.
Before joining Covers, Brad spent over 15 years as a reporter and editor, covering college sports for newspapers and websites while also hosting a radio show for seven years.
Sport to bet on: NFL
Sports movie: Hoosiers
Sports snack: Chicken wings
Covers feature: Industry News
Best Betting Memory
Worst Beat
March Madness Fuels 2nd-Highest Monthly Handle in New York Sports Betting History
The Empire State’s nine online sportsbooks generated $2.44 billion in wagers, a 23.8% year-over-year increase.
Pennsylvania Regulators Send 18 Cease-and-Desist Letters to Sweepstakes Operators
Pennsylvania regulators have sent 18 cease-and-desist letters to sweepstakes gaming operators.
Justin Rose Continues to be Thorn in bet365’s Side with Masters First-Round Lead
More than 1,700 bets were placed at bet365 before the Masters on Rose to lead the first round at odds of +7,000. The largest wager placed was a $100 each-way bet at +6,600.
New York Sports Betting Operators Bounce Back During Final Four
A week after recording the second-lowest operator hold ever, Empire State sportsbooks rebounded during the NCAA's Final Four.
Maryland Sports Betting Operators Produce One of Lowest-Ever Holds via March Madness
Maryland's run to the Sweet 16 helps fuel a month of heavy betting on college basketball.
PrizePicks Extends Official DFS Partnership with Atlanta Braves
Atlanta-based PrizePicks has renewed its partnership with MLB's Braves for the next three years as the club's official daily fantasy sports partner.
McIlroy, Not Scheffler, Leads Sportsbooks in Masters Outright Winner Ticket Counts
Wagering for golf’s first major of the year shifted considerably from last year. Bettors like Rory McIlroy's outright odds at Augusta National against Scottie Scheffler, who wore the Green Jacket in 2024.
North Carolina Sets March Madness Sports Betting Handle Record
The Tarheel State's eight online operators won just 5.6% on a $685 million handle, the lowest win rate yet in the basketball-centric market.
Sportsbooks Differ on Florida-Houston Title Game Need Following Helpful Duke Loss
One sportsbook is rooting for a Houston upset in the national title game Monday, while another would be on the hook for hefty futures payouts.
Bally’s Rescues Struggling Australian Casino Group The Star Entertainment
Bally’s announced Monday that it reached an agreement to infuse The Star Entertainment with $187 million.
Bettors Riding Duke, Florida to Cover Spreads in Final Four
Duke remains a huge liability for sportsbooks entering the final three games of the NCAA men's basketball tournament.
Kalshi ‘Won’t Stop’ Offering Sports-Event Contracts Unless CFTC Steps In
Controversial prediction market platform founder Tarek Mansour said his company answers to the Commodity Futures Trading Commission only.
New York Bettors Feast on March Madness Favorites, Force 1.6% Operator Hold
With four No. 1 seeds reaching the Final Four and favorites cashing, New York had one of its lowest weekly gross revenues in the past few years.
City of Baltimore Files Lawsuit Against FanDuel, DraftKings for ‘Shady Practices’
Charm City claims the two prominent sportsbooks are exploiting gamblers by using deceptive and unfair tactics.
Michigan Regulators Going After More Offshore Casinos
Michigan regulators order more illegal offshore gaming operators to vacate the Wolverine State.
Virginia Sportsbooks Generate 12% February Hold
Super Bowl month led to $67 million in gross revenue from a $557 million handle, producing the state's highest win rate since Sept. 2022.
Illinois Issues Cease-and-Desist Orders to Prediction Companies
Illinois has joined the fight against prediction market platforms, Kalshi, Robinhood, Crypto.com
College Basketball Crown Betting Markets in Flux as Sportsbooks Await Regulator Decisions
Bettors in certain states are having a hard time wagering on a new postseason tournament.
Ohio’s Sports Betting Handle Grows 13% During Super Bowl Month
The Buckeye State’s online and retail sportsbooks generated $760.9 million in wagers and $75.3 million in revenue in February, thanks to an operator-friendly Super Bowl LIX.
Nevada February Sports Betting Handle, Revenue Fall Significantly
Without the Super Bowl in Vegas, Silver State sports wagering notably decreased year-over-year.
