A new hotel concept is set to debut in Las Vegas later this spring, offering an entirely artificial intelligence-driven experience.
The Otonomus Hotel, positioned as the world's first truly AI-powered hotel, will have a soft opening this month, with an official launch scheduled for May.
Otonomus is designed to provide a highly personalized experience, differing from traditional hotels that operate on a standardized model.
Philippe Ziade, founder and CEO of Otonomus, explains that the goal is to allow travelers to create a tailored experience rather than a one-size-fits-all stay. The hotel takes inspiration from Airbnb's flexible accommodations while maintaining the consistency and service of a traditional hotel.
Located just two miles west of Allegiant Stadium and less than 10 minutes from the Las Vegas Strip, the hotel plans to redefine the hospitality industry by integrating advanced AI technology into nearly every aspect of a guest's stay.
FIRO, an AI-powered booking engine that optimizes room allocations while maximizing revenue, handles the booking process.
FIRO enables guests to choose from various room configurations, ranging from a one-bedroom suite to a six-bedroom layout. Instead of fixed room assignments, FIRO uses dynamic room allocation, adjusting available spaces to meet customer demands.
Once a reservation is made, guests enter an onboarding process where the AI gathers detailed information to tailor their stay.
Through a gamified Q&A session, travelers provide preferences in exchange for perks, such as complimentary drinks. With consent, the AI can also collect data from social media and other online sources to customize a guest's experience further.
The Strip's location also contributes to operational savings. Land costs are lower, and the hotel is not required to use union labor, which is typically mandated in many Strip resorts. These cost advantages allow Otonomus to maintain a base price of $300 per night while offering highly customizable experiences.
AI takes over the guest experience
The Otonomus Hotel relies on a second proprietary AI system called KEE, which acts as an all-in-one concierge, key, and personal assistant. Unlike traditional hotels, Otonomus has no front desk. Check-in is automatic and guests can access their rooms via the KEE app.
Through the app, visitors can customize nearly every aspect of their stay. Guests can request room service, order additional amenities, and even control in-room settings such as temperature and lighting. A fleet of robotic butlers delivers items that are asked for, minimizing human labor costs while maintaining efficiency.
The AI continuously learns from guest behaviors, adjusting its recommendations and services accordingly. For instance, if a guest prefers a room temperature, KEE will remember the setting for future stays.
One of Otonomus's key differentiators is its cost efficiency compared to traditional hotels. The hotel significantly lowers labor expenses by eliminating the need for a check-in desk and reducing the number of human staff. Housekeeping services are appointment-based rather than automatic, allowing further cost reductions.
Otonomus is already working on a second hotel in the city, possibly near downtown Las Vegas. Ziade has also expressed interest in expanding the concept to other cities and international markets, with Dubai being another primary target.
With that intention, Otonomus looks to follow the path set by other Las Vegas fixtures like Las Vegas Sands, which operates casinos across the globe. The company agreed a $1 billion deal with the Singapore Tourism Board to expand its flagship property in Singapore in January.
