Bally Bet Shutting Down to Transition to New Sports Betting Provider

Bally’s Corp. announced in May that it was relaunching its online sports betting sites with the help of technology providers Kambi Group PLC and White Hat Gaming.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Jun 22, 2023 • 11:29 ET • 2 min read
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Bally Bet will stop taking action in most of its markets as it transitions to a new sportsbook platform.  

Rhode Island-based Bally’s Corp. announced in May that it was relaunching its online sports betting sites with the help of technology providers Kambi Group PLC and White Hat Gaming. 

The changeover for the legal sports betting operator is now coming to pass, according to the Bally Bet website. The bookmaker, available in Arizona, Colorado, Indiana, Iowa, New York, and Virginia (as well as the Canadian province of Ontario), will stop taking bets and deposits starting Thursday. 

“Over the next few months, we will be working hard to elevate your betting experience,” the company said on its website. “As of June 30th, 2023, you will no longer be able to access your Bally Bet account. In preparation for this, functionality will also be reduced in the coming days.”

New Bally Bet incoming

Customers will need to withdraw their remaining funds before June 30. If users leave any funds behind, Bally Bet will mail them a physical check for their remaining balance at the address linked to their account. 

Bally Bet added that users in Arizona are not currently affected by the changes. However, for everyone else, their accounts will be deactivated on June 30. 

Bally’s signaled a shakeup was coming after taking a $390.7-million non-cash impairment charge in the fourth quarter of 2022 that was tied in part to its purchase of Bet.Works, a U.S.-based sports betting platform provider. The company said in May that it expected the relaunch of Bally Bet to occur by the end of 2023. 

“We are already working hard behind the scenes on the new Bally Bet,” the site now says. “As soon as we are back, we will be in touch.”

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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