Canadian legal sports betting will be getting more enhanced, diverse microbetting options from Bet99.
Sports Ventures Holding — the parent company of the Canadian online sportsbook — is entering a multi-year partnership with Simplebet, a technology company that specializes in microbetting.
Microbetting has become one of the fastest-growing innovations in the betting market, and Simplebet plans to provide Bet99 with extensive micro markets across MLB, NFL, NBA, college football, and college basketball with its advanced API odds feed.
“We’re thrilled to engage with Simplebet to bring a new level of engagement to our customers,” Bet99 CEO Jared Beber said. “This collaboration will enhance our offerings and provide our users with a more dynamic and interactive sports betting experience.”
Other changes coming to Bet99
Bet99, which launched in 2020, is one of the leading online betting sites and online casinos in Canada, operating in the lucrative Ontario sports betting market — as well as other provinces across the country.
Bet99 is known for having a free-play site and providing bettors with diverse betting options strictly for the Canadian market. It's the official betting partner of the NHL and has a live-streaming deal with Genius Sports for NFL games.
The online sportsbook is relaunching its platform with technology provider Amleco.
Simplebet adds to extensive partnership list
Simplebet specializes in data and innovation surrounding live sporting events and real-time betting. Simplebet has additional partnerships with sportsbook operators DraftKings, Caesars, bet365, and Hard Rock Bet, as well as being the official betting partner of LIV Golf.
"At Simplebet, we're dedicated to transforming the sports betting landscape through innovative technology,” CEO Chris Bevilacqua said. “Partnering with Bet99 aligns perfectly with our mission, and we look forward to delivering unique micro-market experiences that will captivate Canadian sports enthusiasts."
