BetMGM has revealed its March Matchups promotion to mark the NCAA Basketball Tournament.
The promotion provides basketball fans numerous ways to engage with the tournament, such as promotions, interactive contests, and greater betting options online and in person at BetMGM's in-store sportsbooks nationwide.
It features two new promotions in a bid to drive fan participation. The first is the March Matchups $250,000 Pick'em, a free competition that lets users participate throughout the men's tournament.
The user completes a pick'em sheet daily and scores points based on the teams chosen. The person with the most points within a given day can stand to win up to $25,000 bonus bets.
The scoring system rewards aggressive decision-making by granting bonus points for picking lower-seeded teams. However, the offer is unavailable in Nevada, Ontario, or Puerto Rico and must be redeemed within seven days.
Another highlight of the campaign is the Underdog Boosts offer, which capitalizes on the uncertainty of March Madness by boosting odds on underdog squads with pre-game moneylines of +200 or better.
Gamblers can use an odds boost credit to enhance potential winnings on high-risk matchups, particularly in the opening rounds. Like the Pick'em contest, this promotion is unavailable in Nevada, Ontario, or Puerto Rico.
BetMGM has also launched proprietary sports betting markets powered by Angstrom, Entain's sports analytics business, to complement these advertising promotions. These new betting opportunities go beyond conventional moneyline and point-spread wagers, allowing patrons to gamble on specific in-game occurrences.
Men's and women's events targeted
BetMGM has also partnered with The GIST, a women's and men's sports media brand focused on equitable coverage. The partnership will enhance social media interaction through tailored content for the women's NCAA tournament. Over the last two seasons, BetMGM reports that 754% of its bets have involved women's college hoops.
Apart from the campaign, BetMGM also features special offers at its physical sportsbooks nationwide. The company will offer Hoops and Hops in Las Vegas at The Cosmopolitan, one of the city's top March Madness party destinations.
The tournament turns the convention center into a 40,000-square-foot basketball hub with projection screens, games, wagering terminals, and plenty of food. BetMGM's retail sportsbooks outside of Las Vegas will also have additional promotions and events.
The Courtside Countdown bonus offers additional perks for players visiting BetMGM's casino platform. Players making at least $10 wagers on basketball between Thursday and Sunday during the month's first two weeks of March Madness qualify to claim as much as $5,000 in the form of casino bonuses.
All participants on all applicable days are eligible to enter a sweepstake for a chance to win a trip to the 2025 NBA Finals for two, including airfare and a two-night hotel stay. However, the promotion is only offered in specific BetMGM Casino markets, including Michigan, New Jersey, Pennsylvania, and West Virginia.
BetMGM’s March Madness offers couldn’t come at a better time for the operator as it capitalizes off the heightened number of wagers, with the American Gaming Association even expecting at least $3.1 billion to be wagered during the tournament.
