In a recent press release, sports betting and media company Betr announced two new product launches on the same day. The company has soft-launched the new Betr Sportsbook in both Ohio and Virginia and introduced its peer-to-peer product, "Group Mode.”
"We are thrilled to launch Group Mode for Betr Picks and to soft launch the new Betr Sportsbook," commented Joey Levy, Founder and CEO of Betr.
Available in Betr Picks, Group Mode offers Betr’s fantasy sports pick em' product in a peer-to-peer format. In this, users compete against each other, rather than the house, as with many Daily Fantasy Sports (DFS) platforms.
"Today's two product launches represent an important inflection point for Betr – Betr Picks will now be available to 65% of the U.S. population, enabling us to welcome millions of new sports fans to Betr for the first time, while the new Betr Sportsbook puts us on a path towards ramping investing in this vertical and positions us as having made the most progress towards competing in the Online Sports Betting industry amongst the other market leading fantasy sports pick em' operators,” added Levy. “Significant product improvements are on the way across both Picks and Sportsbook but we are proud of the quick progress we have made here.”
New sportsbook features
Ahead of the 2024 NFL season, Betr is launching its V1 Sportsbook product with full capabilities beyond microbetting. Offering a user-friendly interface, it provides traditional markets like moneyline, point spread, and Over/Unders, as well as player props, futures, exotics, Same Game Parlays (SGP), and Same Game Parlays Plus (SGP+). All capabilities will also span both pre-match and in-play. The new Betr Sportsbook was built on the Chameleon platform, acquired by Betr in May 2023.
In addition to the soft launch in OH and VA, Betr plans to launch its sportsbook in both Maryland and Indiana over the coming months, where it has secured temporary sports wagering licenses. The company also plans to launch its sportsbook in Kentucky, Pennsylvania, and Colorado, subject to receiving sports wagering licenses from their respective regulators.
About Betr
Co-founded by Jake Paul and Joey Levy in 2022, Betr began with an online sports betting product offering micro-betting markets, in which players wager on individual moments of a contest unrelated to the final outcome, similar to prop bets. The Betr app is available across the US but only uses play money in many.
The company later launched its real money DFS product, Betr Picks. This product was originally made available in 24 states. Betr Picks just launched in Massachusetts and Florida and is soon to arrive in Alabama, Arizona, Delaware, Missouri, New Hampshire, Tennessee, Virginia, and West Virginia, bringing the total to 33 states and Washington, D.C.
Betr also has its media division, Betr Media, which launched in August 2022 and has grown to reach over 4 billion impressions and 7.3 million followers. The company also has plans to launch its iGaming vertical, Betr Casino.
