A fantasy and legal sports betting operator is continuing to bolster its business operations.
Betr Holdings, Inc. — the parent company of the Betr micro-betting fantasy and sportsbook platform — has secured a partnership with technology provider Huddle. The deal will see Huddle’s technology integrated into Betr’s online sports betting sites sometime next year.
“This partnership with Huddle will accelerate our product roadmap and our path to product parity on the sportsbook side of the house,” said Betr CEO and co-founder Joey Levy. “We are thrilled to partner with a team that has been innovating for a long time in regulated gaming.”
Huddle, which will work to enhance player markets and improve handle, allows Betr to reduce operational costs as it takes advantage of custom trading for pre-game and in-play wagering.
The use of Huddle’s technology will also provide Betr’s sports betting offerings with fair pricing.
Building business
Betr’s partnership with Huddle comes after the company recently acquired the customers of No House Advantage — a now-defunct fantasy sports site. Betr agreed to a transaction with NHA to transfer account balances after the site ceased operations earlier this year. The unexpected closing of the site forced customers to lose access to funds in their accounts. NHA, which was acquired by Corstone Capital in 2022, cited a defraud attempt as the reason it shut down.
The addition of new customers came after Betr officially entered the fantasy and betting markets.
Betr, which was co-founded by YouTuber-turned-professional athlete Jake Paul, debuted its real money fantasy sports offering Betr Picks in July. The offering is available in 27 jurisdictions across the United States, including California, Massachusetts, Virginia, and North Carolina.
The company will continue to build its portfolio following a $35 million Series A2 funding round in June, which valued the enterprise at roughly $300 million. Betr raised $50 million in 2022.
