Betway has signed a long-term agreement to become Nottingham Forest FC’s official betting partner.
Betway is now the official betting partner of two EPL teams, following its announcement with Manchester City in July. The site is owned by Super Group, which is a global digital company offering betting and online gaming products in Europe, the Americas, and Africa.
BetMGM is another prominent sports betting and iGaming operator that has become an official betting partner with several other teams in the EPL, joining Tottenham, Wolverhampton, and renewing an agreement with Newcastle United last month.
Details of agreement with Forest
Betway will have its logo featured on the LED advertising boards around the stadium pitch at City Ground for all Premier League, FA Cup, and Carabao Cup matches. Other benefits include tickets, merchandise, and “play on the pitch” opportunities to build a strong relationship between Forest FC fans and current Betway customers while attracting new customers to Betway’s online sportsbook and iGaming products.
“We’re thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and a passionate fanbase,” said Super Group CEO, Neal Menashe. “Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”
Betway is focused on delivering training and initiatives alongside Nottingham Forest to increase awareness and provide resources to spread safe betting practices. Betway is a member of the International Betting Integrity Association and several other bodies that help regulate sports betting integrity while building a safe and secure sports betting environment for its customers.
“We are delighted to welcome Betway as our Official Betting Partner,” said Paul Bell, CEO at Nottingham Forest. “Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest. This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”
