Colorado’s January Sportsbook Revenue Skyrockets

The Centennial State's tax bill hit an all-time high thanks to a boost in hold.

Ethan Matthew - News Editor at Covers.com
Ethan Matthew • News Editor
Mar 11, 2025 • 15:45 ET • 4 min read
Photo By - Imagn Images.

After a less than stellar December, Colorado started the new year on a high note. It may not have been great for bettors but sportsbooks announced $45.4 million in net revenue, a significant boost from roughly $14.5 million the previous month.

The strong numbers may not necessarily mean Colorado is hitting a higher gear in its sports betting space. One year ago, we reported January’s tax bill was at an all-time high but the following 11 months didn't beat that number. Jan. 2024’s tax income was $4.1 million, while a year later it rose 7% to $4.4 million.

Along with the revenue jump, it's no surprise handle increased month-over-month. January's $657.1 million was 1.3%. Year-over-year action grew by 10.1%.

Hold percentage also doubled from 4.6% in December to 9.2% in January. However, online operators were the main contributor. Retail books netted just $80,000, a measly 2% hold. At least those sportsbooks made money this month, more than can be said for December. 

Basketball moves ahead of football

January is the month of playoff football, but when it comes to betting, sometimes it's quantity over quality. With more games to wager on, basketball saw a huge boost and was the most popular single sport in Colorado.

Actually, football (both NFL and college) joined parlays as the only sports to see less action versus the month prior. College basketball and tennis nearly doubled their December handle. For online operators, college football was the only losing sport. Retail locations lost in college basketball, tennis, college football, soccer, and MMA. 

Sport Handle
Basketball $178 million
Football $120 million
NCAA Basketball $52 million
Table Tennis $31.7 million
Tennis $27.5 million
NCAA Football $24.5 million
Soccer $22.9 million
Ice Hockey $19.3 million
Golf $3 million
MMA $2.1 million
Parlays $157.6 million
Other $18.2 million

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Ethan Matthew - Covers
News Editor

Born in Silver Spring, Maryland, Ethan has previously written industry articles for Forbes Betting. He's also written game previews for USA Today's SportsbookWire.

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