DraftKings will be more visible this summer on the horse racing circuit.
The online sportsbook formed a new deal with the New York Racing Association to become the official betting partner of the Saratoga Race Course and the Belmont Stakes.
DraftKings will also serve as the presenting sponsor for the 155th running of the Travers, one of the oldest three-year-old horse races in the U.S. held at Saratoga.
The $1.25 million DraftKings Travers will be held Aug. 24, and the sportsbook will also sponsor the $500,000 DK Horse Acorn event on June 2, Day 2 of the four-day Belmont Racing Festival with a purse expected to surpass $10 million.
The 156th Belmont Stakes is scheduled for June 8.
“Bringing DraftKings and DK Horse back to Saratoga for a second consecutive year is a tremendous honor,” Christopher Cipolla, general manager of horse racing at DraftKings, said. “Having our branding present throughout the summer at one of the most beautiful and well-attended race tracks in all of the world and being named the presenting sponsor of this year’s Travers and Acorn further cements our commitment to the sport of horse racing.”
Prominent branding
DK Horse is the operator’s pari-mutuel wagering app available in 20 U.S. jurisdictions. It allows users to place bets on American and international horse races.
The DraftKings brands will be featured prominently through on-site activations at the Saratoga property beginning in June.
“DraftKings is a premier brand within the rapidly growing sports wagering marketplace, and this arrangement will help to introduce world-class racing to a wider audience of fans and bettors,” Tony Allevato, NYRA chief revenue officer, said. “This will be a tremendously exciting year at Saratoga Race Course, and we thank DraftKings for supporting New York horse racing.”
