A legal sports betting data aggregator is launching a new video-based wagering product.
Genius Sports — the exclusive distributor of NFL official league data — has debuted BetVision, which allows online betting sites to offer live video streams that are integrated with bet slips, statistical insights, and real-time augmentations. BetVision, which is considered the world’s first immersive sports wagering experience, has launched with live NFL games in the United States.
???? Introducing BetVision, the first truly converged, immersive streaming solution for sportsbooks.
— Genius Sports (@GeniusSports) September 26, 2023
Live on the @NFL with @CaesarsSports, @FanaticsBook & BetRivers, BetVision combines low latency streams, integrated odds, stats, augmentations & more.
PR: https://t.co/YJWybWQpgt pic.twitter.com/iGCYIwq0Gi
The product is currently available on Caesars Sportsbook, BetRivers, and Fanatics Sportsbook.
“Sports fans and bettors alike increasingly demand personalized interaction, greater customization, and deeper insights combined with an ability to strike a bet seamlessly,” said Genius CEO Mark Locke in a statement. “BetVision alone offers precisely that while giving sportsbooks a new way to drive engagement and accelerate the growth of in-game betting.”
BetVision, which provides low-latency live streams, is available on both mobile and tablet devices. The product also allows users to create their own tailored NFL viewing experience.
Genius plans to improve BetVision with additional features throughout the NFL season.
Previous streaming products
BetVision builds on previous streaming capabilities offered by Fanatics, Caesars, and BetRivers. Fanatics — which went live with sports wagering in January — began streaming local, regionalized, and nationally distributed NFL games at the beginning of the 2023 NFL season.
Caesars became the first U.S.-based sportsbook in December 2022 to offer live NFL games on mobile and tablet devices. The operator offered regular season and postseason games weekly and has now improved its experience through BetVision. Rush Street Interactive’s BetRivers has also previously provided users with access to live NFL streams in their New York market.
Driving profits
Genius has unveiled BetVision following strong results in fiscal Q2.
The data and technology company generated $87 million in group revenue during the quarter, beating expectations of $80 million. As a result of the strong second quarter, Genius raised its full-year revenue and adjusted EBITDA guidance for FY2023. The company projects group revenue in FY2023 to reach $410 million, while its adjusted EBITDA is expected to be $52 million. Genius previously expected group revenue to reach roughly $400 million in FY2023.
