Hard Rock Digital has officially formed a multi-year partnership with the Florida Panthers in an effort to bring more engagement from Panthers fans and hockey fans alike on the state’s Hard Rock Bet online sportsbook. This includes in-person betting available at Amerant Bank Arena, where the Panthers play in Sunrise, Florida.
“We are thrilled to enter into an exciting new partnership with Hard Rock Bet. Through this partnership, we will increase fan engagement and excitement around the game of hockey in South Florida and beyond by adding an entirely new element to the game,” said Florida Panthers chief revenue officer Shawn Thornton.
Partnership details
This partnership allows for on-site activations, digitally enhanced dasher boards, marquee signage, and digital branding for Hard Rock at Amerant Bank Arena. Next season, more enhancements will be made to continue fostering engagement at the arena and online.
The Panthers aren’t the only NHL franchise to reach a deal with a digital sports media company like Hard Rock. The Dallas Stars have also formed an official partnership with PrizePicks, which is the largest DFS site in North America.
Hard Rock Bet offers sports bettors pre-game and live wagering odds, along with Same Game Parlays and over a dozen sports betting markets both domestic and international to wager on. Its welcome bonus provides newly registered Hard Rock Bet customers with up to $100 in bonus bets if their first bet loses,
Florida legal sports betting updates
The ongoing legal battle in Florida regarding online sports betting stems from the state’s Seminole Tribe Compact which was ruled invalid by the federal government in 2021. Then, an appeals court decision reversed this ruling later in 2021, allowing Hard Rock Bet to relaunch its online sportsbook in Florida in November. West Flagler Associates continues to battle in court regarding the Seminole Tribe’s perceived monopoly on sports betting in Florida.
Hard Rock Bet and its brand are controlled by the Seminole Tribe, which is the only online sportsbook available to sports bettors physically present in Florida. West Flagler Associates has filed a new sports betting brief to the U.S. Supreme Court claiming that the Florida Supreme Court’s denial of their sports betting petition, which sought to invalidate the state's online sports betting law via constitutional grounds, was an incorrect ruling.
Now, a motion to extend the time needed to file a response to a request for U.S. Supreme Court review was granted by judges on April 5. This gives the judges until May 13 to weigh in with another ruling on the West Flagler Associated Ltd. vs. Haaland case, which is predicated on Hard Rock, owned by the Seminole Tribe, operating as the sole sports betting entity in Florida.
