Hard Rock Bet Brings Back Flex Parlay Ahead of Football Season

Feature allows players to win their parlay even if some legs lose.

Mia Doyle - News Editor at Covers.com
Mia Doyle • News Editor
Sep 4, 2024 • 15:41 ET • 4 min read
Hard Rock Bet
Photo By - USA TODAY Sports

With the 2024-25 NFL season kicking off this week, online gambling operator Hard Rock Bet has announced the reintroduction of its Flex Parlay feature. 

The Flex Parlay was initially launched in 2023 and is a feature that allows players to win their parlay even if some legs on the parlay lose. With the new version of the feature, players will receive higher payouts if more of their parlay bets hit, rather than a fixed amount.

Players now also have the option to adjust their potential payout with the new slider tool. The slider tool allows players to increase or decrease their potential winnings, depending on the emphasis on hitting all parlay bets. 

“It’s another fun way to play, where a small wager can still result in a large potential payout – even if a few bets lose,” the company said in a release

Other additions 

Hard Rock Bet also unveiled the addition of two new trackers. Players can now track the progress of their withdrawals with the new withdrawal tracker. The second new tracker allows customers to check on the progress of their live player props right from their betslip. 

The company has also revamped its parlay experience since last football season, with seamless Same Game Parlay creation and the addition of live SGPs and SGP Max, which allows players to create the ultimate parlay by combining SGPs with bets on other sports, games, and props.  

“With the launch of SGP Max, we’ve simplified the Same Game Parlay experience and provided exponentially more customizable, easy-to-use parlay options for our players," said Mike Primeaux, managing director of product and technology at Hard Rock Digital, upon its launch earlier this year. 

Hard Rock Bet will also feature the most popular parlays of the day on the new “Discover” page. 

Hard Rock Bet is owned by the Seminole Tribe of Florida, extending the Hard Rock brand into iGaming. Following its recent launch in Illinois, the Hard Rock Bet Sportsbook is now available in eight states, including Florida, New Jersey, Arizona, Indiana, Ohio, Virginia, and Tennessee. New players do not need a Hard Rock Bet promo code to qualify for the sign up offer.  

Hard Rock also offers its online casino platform in New Jersey and around 16 land-based casinos across the U.S., including Hard Rock Hotel and Casino Atlantic City, Seminole Hard Rock Hotel and Casino Hollywood, and Hard Rock Casino Rockford, which opened its doors just last week. 

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Mia Doyle - Covers
News Editor

Mia started her journalism career straight out of the University of Leeds in England, where she got her business degree. Her time in Leeds taught her two things: Firstly, the English Premier League has the best soccer in the world. Secondly, when it comes to journalism, you always have to be ahead of the curve and look for the next breaking story and fresh perspective. Being a gambling reporter for Covers, Mia is always on the hunt for the next big story about the industry’s partnerships, innovation, revenues, legislative changes, and any other news that readers will find interesting.

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