Hard Rock Bet has launched a new daily offer, "Battle of the Bets," which is only available to Floridians.
The scheme allows players to win a share of a hefty $250,000-plus bonus bet pool by wagering on head-to-head matches of the day's biggest games.
The betting campaign markets offer the best sports events and allows users to select between competing teams and overestimate or underestimate. Players must wager a minimum of $1 on either side of the highlighted match.
If their wager wins, they receive a share of the prize pool. If neither side in the fight has a winner, then the prize pool will roll over.
The promotion is structured to lead into significant spring sporting events such as March Madness and PGA Tour majors, with anticipated higher engagement - March Madness alone is expected to yield over $3.1 billion in wagers - and prize pool sizes.
The format also accommodates a combination of bet types, including moneyline bets, spread bets, totals, props, and same-game parlays (SGPs), allowing bettors to play in multiple ways.
To further promote the Battle of the Bets promotion, Florida customers will see a signature line separating the Hard Rock Bet app, visually distinguishing the head-to-head aspect of the promotion. In addition, a broad marketing push will span television, streaming services, radio, and digital media to generate awareness and interest.
Hard Rock Bet has also added a feature that resets the bonus bet prize pool to $250,000 every time a side wins, so that players can win maximum payouts during the promotion.
Hard Rock expands reach
Hard Rock Bet has been looking for new ways to attract bettors this year. In January, it announced that it was bringing jai-alai enthusiasts closer to the action as the World Jai Alai League (WJAL) began its 2025 Battle Court Winter season. That initiative brought fans across Florida into various betting opportunities through the Hard Rock Bet platform.
Yet, one day later, the sportsbook officially announced its partnership with the Miami Heat, solidifying its status as the team's official sportsbook. Through the partnership, Hard Rock Bet seeks to elevate the game-day experience for Heat patrons with exclusive deals and special promotions at the Kaseya Center and across the state.
In addition, Hard Rock Bet has launched the Hard Rock Bet Heat Club, an opt-in, free program that provides fans with exclusive promotions and interaction with the team. Members on the site will also have access to one-time experiences at the Kaseya Center and VIP access to off-site special Heat events.
Hard Rock Bet is also debuting a branded courtside venue at the Kaseya Center, featuring exclusive seating for VIP patrons and limited bettors. The VIP-only area will include a luxurious, intimate game-watching environment, further solidifying Hard Rock Bet's commitment to delivering best-in-class entertainment and interaction for Miami Heat enthusiasts.
