Indiana Handle Falls Below $500 Million in January

While the numbers for January show a mixed performance, the Hoosier State saw a 12.5% year-over-year increase in their handle, and revenue surged by 46.7%.

Ethan Matthew - News Editor at Covers.com
Ethan Matthew • News Editor
Feb 16, 2024 • 19:14 ET • 4 min read
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With football ending, betting action has now passed its peak, and the slow descent until the Autumn has started. Indiana’s handle has fallen for two straight months, and they may not exceed $500 million in wagers until the fall. 

The Indiana Gaming Commission announced that the Hoosier State took in $480.5 million last month, a 4.5% drop from December’s $503.1 million.

Despite seeing less money wagered, the sportsbooks actually increased their revenue. The hold percentage increased from 10% in December to 11.1% last month.

This in turn brought revenue to $53.4 million (up 5.5%), and the tax bill to $5 million (up 4.1%).

While January’s numbers are mixed compared to this time last year, Indiana is showing that their betting market is very strong. Year-over-year, the Hoosier State's handle grew 12.5% and revenue was 46.7% higher.

ESPNBet trading profits for position

ESPNBet has made strides in certain aspects, advancing their position month-over-month to become the fourth-most popular operator by handle, surpassing Caesars.

Meanwhile, DraftKings maintains its dominance in the Hoosier State with $179.7 million in bets, compared to FanDuel's $159.6 million. Despite this, FanDuel generated more revenue, amounting to $23.2 million versus DraftKings' $18.7 million.

BetMGM held the third spot with $35.9 million in handle and $4 million in gross profit. ESPNBet followed closely with $30.8 million in handle, slightly edging out Caesars' $29.6 million. However, ESPNBet's revenue stood at $1.4 million, while Caesars earned just over $2 million.

Focus turns to basketball

With the Indianapolis Colts no longer in action, coupled with the entertaining play of the Indiana Pacers, bettors have increasingly turned their attention to basketball.

Indiana saw $113.1 million in basketball last month, down from the $1331.1 million in December. Meanwhile, football bets collapsed from $118 million to just $57.5 million.

Parlays, usually a big winner for the sportsbooks, were the most popular category — seeing nearly $270 million in wagers.

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Ethan Matthew - Covers
News Editor

Born in Silver Spring, Maryland, Ethan has previously written industry articles for Forbes Betting. He's also written game previews for USA Today's SportsbookWire.

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