A legal sports betting services provider is launching operations in a new market.
Kambi Group, which provides software for online sports betting sites and other gambling operators, has secured a multiyear partnership with Prairie Band Casino & Resort to launch the first tribal sportsbook in Kansas.
“Their successful and long-standing reputation in Kansas, combined with our award-winning sports betting technology, will create a one-of-a-kind experience for their current customers while also attracting a whole new demographic,” said Kambi CEO and co-founder Kristian Nylén.
Prairie Band Casino & Resort — owned by the Prairie Band Potawatomi Nation — will work with Kambi to open a brick-and-mortar sportsbook inside the 35,000-square-foot casino near Topeka. The new betting facility will feature 10 self-service betting kiosks.
The pending launch of Kansas’ first tribal sportsbook comes after Prairie Band Casino & Resort received approval in July to amend an existing gaming compact in accordance with the Indian Gaming Regulatory Act. The Class III gaming compact allows the launch of a sportsbook this year. Prairie Band Casino & Resort aims to open the facility in Q4.
Emerging market
Kambi is partnering with the Prairie Band Casino & Resort following the recent authorization of sports wagering in Kansas. In September 2022, the Sunflower State launched retail and online sports betting.
The state has awarded online betting licenses to BetMGM, DraftKings, FanDuel, PENN, PointsBet, and Caesars. On the other hand, Prairie Band Casino & Resort will have to compete with other retail operators in the state including, Barstool Sportsbook at Hollywood Casino and the Sportsbook at Boot Hill Casino and Resort — which has betting odds provided by DraftKings.
Prairie Band Casino & Resort is entering a developing new sports betting market. The Kansas Lottery reported that the state had a $94.4 million total sports betting handle in August — an 18.4% increase compared to July. However, only 4% of the betting handle in August came from retail sportsbooks ($3.8 million).
