Sports Betting in Louisiana Hits Record High in October with Football in Full Swing

Numbers recently reported by the Gaming Enforcement Division of the Louisiana State Police show the state’s retail and online sports betting sites handled approximately $255.5 million in wagers in October.

Geoff Zochodne - Senior News Analyst at Covers.com
Geoff Zochodne • Senior News Analyst
Nov 21, 2022 • 17:52 ET • 1 min read
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The dollar amount of sports betting in Louisiana climbed to a record high in October as residents of the Pelican State took full advantage of their mobile wagering and football-related options.

Numbers recently reported by the Gaming Enforcement Division of the Louisiana State Police show the state’s retail and online sports betting sites handled approximately $255.5 million in wagers in October.

Last month’s wagering in Louisiana was well up from $207.5 million bet at books in September and marks a new monthly record for the southern state, which didn’t have mobile sports betting available in October of 2021. The previous record was $238.4 million in monthly handle in February, helped in part by LSU alums Joe Burrow and Ja’Marr Chase playing in the Super Bowl.

Most of October’s action in Louisiana was placed at its eight online sportsbooks, as the state's handle from mobile sports betting was $219 million, while retail wagering was about $36.5 million.

The pigskin provides, again

Gross revenue from legal sports betting in Louisiana last month was about $30.7 million, or a hold of 12%. After accounting for free bets and other promotional deductions, net proceeds were $30.2 million, or a win rate of 11.8%. 

Receipts were a bit weaker than what Louisiana’s bookmakers earned in September, when net proceeds were approximately $31.8 million and the monthly hold was around 15.3%.

Total taxes paid last month by retail and mobile operators was $4.3 million. 

Once again, though, the impact of football was felt in the financial results. According to the October numbers, football wagering was responsible for $2.6 million of net revenue for online sportsbooks during October, more than any other sport. Parlays, however, garnered operators $19.6 million of net revenue for the month. 

More than $700 million has now been wagered at Louisiana sportsbooks during 2022, and net proceeds have topped $92.5 million. Taxes paid by operators is around $12.4 million thus far.

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Geoff Zochodne, Covers Sports Betting Journalist
Senior News Analyst

Geoff has been writing about the legalization and regulation of sports betting in Canada and the United States for more than three years. His work has included coverage of launches in New York, Ohio, and Ontario, numerous court proceedings, and the decriminalization of single-game wagering by Canadian lawmakers. As an expert on the growing online gambling industry in North America, Geoff has appeared on and been cited by publications and networks such as Axios, TSN Radio, and VSiN. Prior to joining Covers, he spent 10 years as a journalist reporting on business and politics, including a stint at the Ontario legislature. More recently, Geoff’s work has focused on the pending launch of a competitive iGaming market in Alberta, the evolution of major companies within the gambling industry, and efforts by U.S. state regulators to rein in offshore activity and college player prop betting.

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