New Jersey Returns to Billion-Dollar Sports Betting Handle in March

After falling below the billion-dollar mark in February, the Garden State bounced back with a bang thanks to the help of March Madness.

Brad Senkiw - News Editorat Covers.com
Brad Senkiw • News Editor
Apr 17, 2023 • 16:42 ET • 4 min read
Jack Hughes New Jersey Devils NHL
Photo By - USA TODAY Sports

March Madness was really good for sportsbooks in New Jersey. 

The legal sports betting handle in the Garden State fell to $847.4 million in the previous month — ending a streak of four consecutive months of over a billion dollars — but New Jersey bounced back in a big way with $1.03 billion in sports wagers with help from March’s NCAA Tournament.

According to figures released recently from the New Jersey Division of Gaming Enforcement, the Garden State pulled in $93 million in revenue, which was up an impressive 40.1% from March 2022 and represents the third-highest monthly total in New Jersey sports betting history. That’s despite the handle dropping 8.5% year-over-year.

The Garden State’s online sports betting sites made out great with a 9.07% hold, which rose over 2.5% from February and marked the first time since December that the state went over 8%. 

New Jersey hauled in $11.9 million in taxes, which was $4.7 million more than in February and $3.7 million more year-over-year. 

Revenue Rises for New Meadowlands 

March was again heavily dominated by New Meadowlands Racetrack. Between mobile and retail, New Meadowlands increased revenue by nearly 20% month-over-month to the tune of $39.8 million combined. 

New Meadowlands, which is partnered with mobile operators FanDuel, SuperBook, and PointsBet, raked in $36.2 million in online revenue alone and was the only brick-and-mortar location in the state to reach seven figures in gross revenue.

DraftKings and FoxBet helped Resorts Digitial finish second in mobile revenue at $29.8 million. 

Borgata Hotel & Casino, which is powered by BetMGM, claimed $7.3 million in online revenue with an additional $838,000 coming from retail.  

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Brad Senkiw - Covers
News Editor

Brad has been covering sports betting and iGaming industry news for Covers since 2023. He writes about a wide range of topics, including sportsbook insights, proposed legislation, regulator decision-making, state revenue reports, and online sports betting launches. Brad reported heavily on North Carolina’s legal push for and creation of online sportsbooks, appearing on numerous Tar Heel State radio and TV news shows for his insights.

Before joining Covers, Brad spent over 15 years as a reporter and editor, covering college sports for newspapers and websites while also hosting a radio show for seven years.

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