According to a recent American Gaming Association survey, 73.5 million Americans plan to bet on the NFL season — up nearly 58% over last year’s legal sports betting projection.
The AGA took to social media to post this year’s NFL betting survey results. It found that 28% of American adults — or 73.5 million people — planned to bet on the NFL this season. That’s significantly higher than last year’s survey, which found only 18% of Americans had planned to wager on the NFL during the season.
???????? NEW: Ahead of @NFL #Kickoff2023, AGA survey data shows that 73.5 million American adults will wager on this year’s season, with 49.7 million planning to place a traditional bet online, at a casino or with a bookie.
— American Gaming Association (@AmericanGaming) September 6, 2023
Check out this year’s full NFL wagering estimates ?? pic.twitter.com/I8djuxpi0c
This year, 14% of Americans plan to place an NFL bet online, while 5% intend on wagering at a physical sportsbook. Roughly 37% of NFL fans plan to bet during the 2023-24 season, and the numbers are significantly higher from last year as online betting sites have become legalized in more and more states.
More places to bet
While dozens of states had legalized sports betting during the 2022-23 NFL season, there are even more legal sports betting jurisdictions heading into the 2023-24 NFL season.
For instance, Kentucky will be launching its first retail sportsbooks this week, and the Bluegrass State will also debut online sportsbooks on September 28.
Meanwhile, Massachusetts legalized sports betting in 2022. However, the Bay State didn’t launch retail sports betting until January 31, 2023 — after the regular season — but just in time for the 2023 Super Bowl. Massachusetts didn’t debut its online sportsbooks until March 2023, so this will be the state’s first full season of receiving NFL action.
Ohio was another state that launched sports betting in 2023. While it missed most of the NFL’s regular season, Ohio’s online sportsbooks were up and running on January 1, 2023 —just in time for fans to bet on the Cincinnati Bengals in the playoffs.
Vermont also saw online sports betting legislation get passed in June. With any luck, Vermonters may be able to bet on the NFL playoffs. Likewise, North Carolina is gearing up for its online sports betting debut sometime early next year.
More ways to wager
Almost every sportsbook is ramping up its parlay and in-game betting options, and that’s where the books are finding the most growth.
The betting public is drawn to parlays because of the chance at outsized wins, while bookmakers garner a higher hold rate on parlays and love to have it in their mix. It’s what DraftKings CEO Jason Robins calls a “win-win.”
Meanwhile, in-game betting options drive fan engagement, which is great for sports franchises and media companies. Combine parlays and in-game betting, and you have a recipe for some big numbers.
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