Online casino provider Playtech announced Thursday that it has expanded its collaboration with bet365 into a second market, joining New Jersey as the only other state to offer the duo's joint-venture gaming.
“We are excited to extend this partnership into another U.S. state, continuing to support bet365 with solutions to support their strategic objective by creating new and engaging content for their customers,” said Kevin Kilminster, chief product innovation officer at Playtech Live.
“Together, we have developed many innovative solutions, dedicated environments and bespoke games across many markets, and we look forward to further strengthening our successful partnership with this world-class operator.”
Extensive selection
U.K.-based bet365 launched sports betting and iGaming platforms in Pennsylvania, its 11th U.S. market, in July through its partnership with Presque Isle Downs and Casino.
bet365 quickly announced a partnership with White Hat Studios following full regulatory approval to launch a plethora of online slot games.
Playtech, a top gaming technology company that delivers products for casinos, live casinos, sports betting, virtual sports, bingo, and poker, allows bet365 to offer even more extensive content for customers.
“We are thrilled to expand our partnership with Playtech into Pennsylvania,” a bet365 spokesperson said. “Our collaboration has consistently delivered innovative and exciting gaming experiences for our players. We look forward to developing upon our already solid partnership as we continue to grow our offering and achieve new milestones together in the U.S. market.”
Making moves
It didn’t take long for bet365 to make an impact in Pennsylvania. Its iGaming operations have already produced over $4 million from nine days in July and all of August.
The online sportsbook generated $28 million in wagers, the fourth-most among all operators, and $2 million in revenue in August.
Playtech has been busy in recent months as well. The technology company partnered with MGM Resorts in June to create “MGM Live,” a broadcast of roulette and baccarat from two Las Vegas casinos.
More recently, Playtech sold Italian gaming company Snai to FanDuel-parent company Flutter Entertainment for $2.56 billion.
