Simplebet is adding to its microbetting portfolio this fall with the “Same Drive Parlay”, the legal sports betting technology company announced.
That will allow betters to create their own "pre-built drive script" and build prop bets into a parlay bet on a single possession, including what will happen on the first play combined with how the drive will end.
Simplebet is coming off a successful NFL season in 2022 and is looking for more with new innovative markets. The product developer provides operators like DraftKings and Caesars with real-time technology in the fast-growing microbetting market.
Simplebet announced its partners took in $14 million during Super Bowl LVI and helped sportsbooks record a handle of nearly $300 million during the 2022-23 NFL season.
An American Gaming Association study showed that an estimated 73.5 million adults in the U.S. will wager in the NFL this season with 47.9 million placing a “traditional wager” through online sports betting sites, casinos, or bookies.
A new way to parlay
On top of the Same Drive Parlay, Simplebet will also feature “Drive Result Granular”, which offers betting markets on a bevy of outcomes: rushing touchdown, passing touchdown, field goal make, field goal missed, punt, turnover on downs or safety, interception, or fumble.
Bettors can bet on when an explosive play will happen and if a player will catch a pass on a specific drive.
"With the unveiling of multiple new product additions, namely Same Drive Parlays, for this upcoming season, we strongly believe that this will continue to provide instant gratification to bettors and fans during the 104th season of the NFL,” Simplebet CEO Chris Bevilacqua said.
“Our team has been working tirelessly this offseason and users will see improvements on uptime for all our markets, truly providing a seamless experience for them."
Simplebet continues to grow
Simpebet also provides technology for microbetting markets with MLB, NBA, college football, and college basketball. The company will introduce the ability for bettors to “track in-play and microbetting action through Simplebet’s visualizer, going live with partners in Q4 of 2023".
Simplebet has partnerships with more than just the online sports betting giants; it also works with bet365, and Hard Rock. SimpleBet is also the official betting partner of LIV Golf.
Canada-based sportsbook Bet99 announced a deal with Simplebet last week to enhance the online operator’s microbetting markets and add diverse markets.
