Microbetting continues to be a growing market that’s striking a noticeable cord in legal sports betting.
Simplebet, a microbetting technology provider for some of the U.S.’s biggest online betting sites, announced Thursday that its MLB market more than doubled in the year-over-year handle.
The number of wagers increased by 2.5x with unique visitors rising 2.3x for the 2023 season compared to 2022.
“This MLB season is an excellent example of how micro-betting continues to grow and flourish,” said Simplebet CEO Chris Bevilacqua. “As this MLB postseason charges on, we will be excited to provide our users and partners new ways to engage with America’s Pastime.”
Simplebet grew from 20 markets in 2022 to 26 this season. Its “Pitch Result” market — where bettors can choose three options for the outcome of a pitch — made up 40% of all bets across Simplebet’s partners.
YES is a big hit
The technology company’s collaboration with the Yankees Entertainment and Sports Network generated over a million user predictions in the affiliated “Pick-N-Play” contest. Bettors were able to watch a single live feed in the YES app and predict the outcomes of events during the game.
That market alone jumped 30% from the previous year, and Simplebet also drew more users with its incorporation of “Same-Inning-Parlays.”
Partnerships abound
Simplebet has partnerships with sportsbook operators DraftKings, Caesars, bet365, Bet99, and Hard Rock Bet. Simplebet is also affiliated with LIV Golf and began bringing unique microbetting markets to that league last month.
The technology and data company increased its NFL offerings this season with the "Same Drive Parlay," which allows bettors to pre-build scripts for a team's possessions.
Simplebet also launched a new “Visualizer” market for college football, capitalizing even more on the rise of microbetting and innovation within the industry.
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