Microbetting isn’t just the future of legal sports betting. It’s quickly becoming the present.
Simplebet Technology announced Tuesday that its NBA microbetting markets surged 350% year-over-year. The B2B product development company has partnered with some of the top sports betting sites in the world, and its second season providing real-time betting options for the professional basketball league has seen tremendous growth.
“This year’s NBA playoffs truly showcases the capability of Simplebet’s platform for a free-flowing game like basketball,” Simplebet CEO Chris Bevilacqua said in a released statement. “With almost 100% uptime, our markets allow fans to bet on their favorite players’ next shot attempt result throughout the course of the entire NBA game. We are thrilled with the results of this NBA season, and we look forward to expanding our NBA offering by the opening tip next year.”
Simplebet, which provided microbetting for 90 different playoff games, saw its product pull in $47 million in live wagers with over 200,000 unique users betting on NBA postseason situations.
Simplebet on the rise
The technology company says it’s bringing “power to the future of fan engagement” with its microbetting markets that also reach NFL, MLB, college football, and college basketball.
And that ability to deliver real-time betting within games is catching on. Simplebet has made a flurry of moves in just the last few months, signing partnerships with several sports betting operators. Last week, Simplebet worked out a new deal with ClutchBet, allowing users in Iowa and Colorado to take advantage of the micro-betting technology.
Simplebet also partnered with bet365 and Hard Rock last month. A deal with Caesars went into effect last December. Amelco, a trading solutions provider for sportsbooks, joined forces with Simplebet to power March Madness microbetting... and DraftKings has been using Simplebet’s technology since 2021.
