Sportradar Sets €1.7 Billion Target for 2027 Revenue

More than 70% of its data rights cover the top three global betting sports.

Ziv Chen - News Editor at Covers.com
Ziv Chen • News Editor
Apr 2, 2025 • 12:58 ET • 4 min read
Photo By - Imagn Images.

Sports data company Sportradar outlined its financial predictions during the company's 2025 Investor Day. The highlight was predicted revenue of at least €1.7 billion by 2027, which would be a 15% compound annual growth rate (CAGR).

Sportradar also predicted other outcomes for 2027, including an adjusted EBITDA of €455 million, a 27% CAGR, and free cash flow of €275 million.

“We look forward to sharing our vision and strategy for driving sustainable, long-term growth at our Investor Day. As the market leader in sports technology, Sportradar is uniquely positioned at the center of the sports ecosystem. With our leading scale, unparalleled global distribution network and history of innovation we are confident in our ability to continue our strong momentum and deliver tremendous value for our clients, partners and shareholders,” said CEO Carsten Koerl in a press release ahead of the investor day.

How does Sportradar plan to deliver growth?

Sportradar highlighted several areas of strength that set the company up for future success. The company already has 2,100 clients worldwide, featuring some of the most prominent competitions, including UFC, MLS, PGA Tour, U.S. Open, and Wimbledon.

Over 70% of its data rights cover the top three global betting sports. Overall, Sportradar covers 14 sports and 190 competitions. Across those events it offers data for sports betting companies and integrity monitoring, with the company noting a drop in suspected match fixing in 2024. 

The global sports betting market is set to expand by at least 10% CAGR over the next four years. Therefore, the company expects to benefit from its prominent position in a growing market.

Thanks to its business delivering data points in live sports, Sportradar estimates the continued growth of in-play sports betting will benefit its business. It estimates that 33% of GGR in the U.S. was spent on in-play betting in 2024, which is expected to rise to 44% by 2027 and 47% by 2029. 

Sportradar claims every 1% of in-play share growth creates €6 million in revenue per annum for the company.

Online casino marketing and Brazil areas of focus in the future

The press release also discussed expanding into new markets, highlighting selling its marketing services to online casinos as a potential option. Sportradar estimates the online casino sector provides a $2 billion serviceable addressable market. 

The company has already entered this new vertical, with 84 online casino brands receiving marketing services from Sportradar, accounting for 21% of marketing services revenues. During the investor day, Sportradar highlighted Brazil as a potential future jurisdiction for this new product.

Staying with Brazil but moving onto its sports services, Sportradar has long-term partnerships with the Brazil national soccer team, CONMEBOL Libertadores, and Confederação Brasileira de Voleibol to help its expansion in the country. Legal sports betting launched in Brazil on January 1, 2025. 

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